Senior Content Manager – in-Product Content

October 30

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Welltech

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Wellness • B2C • SaaS

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

201 - 500 employees

Founded 2017

🧘 Wellness

👥 B2C

☁️ SaaS

💰 Series A on 2017-12

📋 Description

• Manage the end-to-end workflow of in-app content initiatives — from planning through to launch across multimedia formats (video, audio, text, interactive), ensuring timely delivery and consistent quality. • Maintain and enforce editorial standards and brand guidelines across all content types. • Collaborate with content strategists, designers, producers, and subject matter experts to deliver high-impact, user-centered content. • Partner with UX researchers and analysts to incorporate user insights and behavioral data into content decisions and iterations. • Contribute to A/B testing initiatives — helping define testable hypotheses, implement variants, and track performance metrics. • Monitor and report on key content performance indicators (e.g., engagement, retention, completion rates) using relevant dashboards and tools • Identify opportunities to repurpose or adapt in-product content across other channels (e.g., CRM, lifecycle marketing) to extend value and reach. • Proactively identify process improvements and contribute to scaling a high-quality, data-informed content operation. • Stay ahead of market, product, and health/wellness content trends — and actively shape them — to position the brand as a leader in the space.

🎯 Requirements

• 5+ years of hands-on experience managing content within a mobile or digital product environment — ideally in wellness, health, fitness, or education. • Proven ability to manage multi-format content projects (video, text, audio, or interactive) from concept to launch. • Strong editorial judgment with a track record of delivering clear, engaging, and user-focused content. • Comfortable working with product, UX, and research teams to align content with user needs and product goals. • Confident using data tools (e.g., Amplitude, Google Analytics, or similar) to monitor performance and guide decisions. • Experience working within A/B testing frameworks and applying insights to optimize content experiences. • Highly organized and proactive, with excellent communication skills and the ability to manage multiple projects simultaneously in a fast-paced, remote environment. • Fluent in written and spoken English with strong attention to tone, clarity, and accuracy.

🏖️ Benefits

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!