Senior Creative, Content Producer

October 30

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Welltech

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Wellness • B2C • SaaS

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

201 - 500 employees

Founded 2017

🧘 Wellness

👥 B2C

☁️ SaaS

💰 Series A on 2017-12

📋 Description

• Lead development of visual and semantic concepts for new content, including workouts and app experiences. • Conduct market analysis, competitor research, and user behavior studies focused on content formats and preferences. • Identify emerging trends in wellness and content to inspire innovative production choices. • Formulate and test content hypotheses using qualitative and quantitative data before scaling production. • Own the full production cycle — from concept and scheduling to shoots and post-production. • Organize and direct various shoot types: large-scale, test, mobile, and international. • Maintain content production calendars to ensure on-time and efficient delivery. • Oversee all stages (pre, production, post) to ensure consistency and high standards. • Act as the guardian of our brand identity, ensuring consistency across all content formats. • Define and implement clear visual standards, mood boards, and technical guides. • Promote inclusive representation — ensuring diversity in age, body type, and ethnicity. • Partner with Product Managers, Designers, and other stakeholders to align content with product goals. • Advocate for creative decisions with clear reasoning and impact on UX and brand. • Oversee workflows, contracts, and payments for freelancers and content assistants. • Mentor junior team members and foster a culture of feedback and learning. • Proficient in post-production tools (Adobe Premiere, After Effects, DaVinci Resolve). • Leverage AI tools (e.g., GPT, Veo, MidJourney, HeyGen) to boost creativity and productivity. • Use analytics dashboards (YouTube Studio, Google Analytics) to drive content decisions.

🎯 Requirements

• 10+ years of experience in a Content Producer or similar role with a standout portfolio. • Deep understanding of end-to-end video production, from planning to editing. • Experience in content strategy based on user research and performance data. • Strong organizational skills and history of managing large teams and complex projects. • Expert in editing software with a sharp eye for visual/brand alignment. • Familiarity with content testing, hypothesis building, and data-informed creativity. • Strategic mindset and passion for health, fitness, and wellness trends.

🏖️ Benefits

• Grow Together • Lead by Example • Results-Driven • We Are Well-Makers