Welltech
Wellness • B2C • SaaS
Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.
Senior Google Ads Specialist
November 20
Welltech
Wellness • B2C • SaaS
Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.
📋 Description
• Manage multi-million $ SEM budgets optimizing towards long term scale and profitability • Manage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals • Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth • Set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively • Plan and implement experiments incl. A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements • Recommend creative and landing page strategies and consult on creative and landing page optimizations • Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders • Conduct regular competitive research and analysis to identify performance growth points • Actively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROI • Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance
🎯 Requirements
• 4+ years of experience in Google Ads campaign management and optimization, including Google Display and Demand Gen, is a plus to have experience in Meta • Experience managing budgets of at least five digits per month • Autonomy and a strong ability to proactively generate impactful solutions • Strong focus on performance and delivering results • Experience in managing multiple projects simultaneously, with the ability to prioritize tasks, meet deadlines • Proficiency in English - B2 or higher level • Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams • Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytics and data visualization tools such as Tableau and Clarisights • Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary • Experience with other media buying solutions such as DSPs, paid social and native ads platforms or Apple Search Ads would be highly beneficial • A strategic thinker with a passion for innovation, and the ability to turn complex ideas into simple, actionable plans • Track record of successful change and project management • Strong attention to detail and experience in leveraging data and analytics to make informed strategic decisions and optimize product performance • Passion for learning and self-improvement.
🏖️ Benefits
• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
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