Senior Marketing Data Analyst

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Welltech

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Series A on 2017-12

Healthcare • Consulting • Marketing

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

📋 Description

• Partner with Marketing and ad network representatives to improve conversion signals, assess product and ad platform changes, and investigate signal-related performance drops • Design and maintain ad network server-to-server conversion pipelines with support from Data Engineering • Set up and launch integrations with new ad platforms, including conversion signal delivery and reporting data feeds • Manage Google Tag Manager releases across multiple web properties and implement pixels and conversion events • Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads • Build monitoring and alerts for errors, latency, coverage, and discrepancies • Maintain UTM parameters and campaign naming conventions to ensure correct attribution • Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics • Define Signal Engineering metrics • Build and maintain custom marketing datasets • Collaborate with Marketing, Product, Data Engineering, and ad platform representatives

🎯 Requirements

• 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking • Advanced SQL, including window functions, CTEs, performance-aware querying, and data quality checks • Experience working with large data warehouses • Hands-on experience with Google Tag Manager • Experience with visualization tools such as Tableau, Looker, or similar; Tableau is the primary BI tool • Proven experience partnering with performance marketing or user acquisition stakeholders and communicating insights to non-technical audiences • Understanding of browser-side and server-side tracking • Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies, and conversion setup • Solid understanding of marketing metrics • Understanding of GDPR-compliant tracking approaches • Ability to communicate effectively in English, written and spoken • Nice to have: understanding of mobile attribution and tracking, including SKAdNetwork (SKAN) • Nice to have: experience with an MMP such as AppsFlyer, Adjust, or similar • Nice to have: experience with incrementality and holdout testing • Nice to have: experience with Meta Conversions API (CAPI) or Google Data Manager API • Nice to have: experience with LTV modeling and calculations, preferably for subscription-based products • Nice to have: experience with Airflow, dbt, or similar data tools

🏖️ Benefits

• Personal and professional growth culture • Empowerment to lead and make an impact • Results-driven work environment • Opportunity to contribute to global wellness and healthier habits