Demand Generation Manager – Content, Growth

Job not on LinkedIn

🔥 10 minutes ago

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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WennSoft

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1995

🤝 B2B

💰 Private Equity Round on 2015-04

Software • B2B • Construction

WennSoft is a leading provider of field service and construction software specifically designed for Microsoft Dynamics 365 and Dynamics GP. Their solutions cater to skilled trades businesses, offering tools for job costing, project management, field service management, time tracking, and fleet telematics. With a focus on optimizing workflows from back-office operations to field services, WennSoft empowers over 600 customers worldwide to drive growth and profits through their purpose-built software offerings.

📋 Description

• Build and execute integrated demand generation campaigns across email, digital, webinars, outbound, social, partner, and Microsoft ecosystem channels. • Create compelling marketing assets—including landing pages, website content, product messaging, sales collateral, case studies, and campaign materials—that engage buyers and support revenue growth. • Develop clear, value-driven messaging that transforms product capabilities into stories customers understand and act on. • Partner with Sales to identify target accounts, align campaigns, and generate qualified pipeline. • Optimize the buyer journey by improving conversion rates from lead to MQL to SQL through testing, data, and continuous refinement. • Produce and coordinate engaging product videos, including concept development, scripting, and production support. • Use AI every day to accelerate content creation, research audiences, generate campaign variations, and improve marketing performance while maintaining quality and brand standards. • Build repeatable AI-powered workflows, prompts, and processes that help the marketing team work smarter and faster. • Execute A/B testing across messaging, creative, offers, and channels to continually improve campaign performance and ROI. • Manage campaign execution within marketing automation platforms such as Dynamics 365, HubSpot, or similar platforms while partnering with Revenue Operations on lead scoring, attribution, and lifecycle management. • Support webinars, events, partner programs, and follow-up campaigns that generate engagement and pipeline. • Collaborate across Marketing, Sales, Product, and Services to continuously improve messaging, campaigns, and the customer buying experience.

🎯 Requirements

• 4–7 years of experience in Demand Generation, Growth Marketing, or B2B SaaS Marketing. • Proven success executing integrated, multi-channel demand generation campaigns. • Strong content creation skills, including writing, positioning, and digital asset development. • Experience building landing pages, campaign assets, and customer-facing marketing content. • Analytical mindset with the ability to interpret data and optimize campaign performance. • Demonstrated experience using AI tools to improve marketing execution, content creation, and productivity. • Preferred Experience within ERP, construction technology, or the Microsoft ecosystem. • Familiarity with web CMS platforms, video production tools, and design software. • Experience building AI-assisted workflows, automations, or prompt libraries that improve team efficiency.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Remote work options