Marketing Intelligence Analyst

Job not on LinkedIn

🔥 16 hours ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Werecruiter

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Werecruiter is a recruitment company specializing in the technology sector, focusing on cultural fit and technical adherence. They provide structured talent acquisition processes that combine a humanized approach with technological solutions to evaluate candidates. With specialties in recruitment technology, digital recruitment, and talent acquisition, Werecruiter aims to innovate the hiring process in IT services.

📋 Description

• Assist in restructuring the department by organizing processes, data, and metrics to support a more strategic, data-driven Marketing function. • Build market and competitive intelligence by monitoring competitors, trends, positioning, offerings, and developments across the Private Education and Government sectors. • Map and prioritize markets, segments, and adjacent opportunities within the Education and Government verticals. • Conduct market potential studies and analyze the pain points and needs of target audiences for Lyceum and Ergon products. • Act as a strategic partner to Marketing and Sales, transforming market, CRM, performance, and win/loss analysis data into recommendations and strategies. • Manage and analyze Marketing data and processes, monitoring the funnel, conversion, attribution, lead generation, and lead qualification. • Identify bottlenecks, inconsistencies, and opportunities for improvement. • Manage and analyze the generated lead database, defining follow-up actions and routing leads to sales opportunities. • Support performance media and demand generation initiatives, particularly event-related activities, by evaluating results and optimization opportunities. • Develop reports, dashboards, and performance analyses using CRM, marketing automation, Analytics, and BI tools. • Support decision-making and generate insights for Marketing, Sales, and leadership. • Work collaboratively with Marketing, Sales, Special Projects, and the Education and Government verticals.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, Engineering, or a related field. • Experience in Marketing Operations, Revenue Operations, Marketing Business Intelligence, or Competitive Intelligence. • Experience analyzing data applied to Marketing, Sales, or business operations. • Strong proficiency with CRM systems. • Experience with BI and Analytics tools, especially Power BI and Google Analytics/GA4 or equivalent platforms. • Experience with Marketing and Sales funnel analysis and management. • Experience in market segmentation, benchmarking, or competitive analysis. • Knowledge of the private education/higher education institution and/or government sectors is a plus. • Experience structuring a Marketing Operations function or process is a plus. • Experience working at B2B software/SaaS companies is a plus. • Postgraduate degree or MBA in Marketing, Growth, Data, or Business Analytics is a plus. • Attention to detail, organization, and a willingness to learn. • Ability to turn complex information into objective analyses and clear, straightforward recommendations. • Solution-oriented mindset and commitment to continuous process improvement. • Ability to prioritize effectively. • Intellectual curiosity and willingness to investigate new markets, tools, and opportunities. • Ability to build solutions in unstructured environments. • Ability to influence and collaborate cross-functionally. • Clear, direct communication tailored to technical and business audiences. • Autonomy to lead projects and make decisions within the scope of responsibility. • Strategic thinking combined with strong execution skills. • Ability to prioritize in a lean-team environment with limited resources. • Analytical rigor and commitment to data quality.

🏖️ Benefits

• Ongoing training to help you stay ahead • Meal and food allowances for your day-to-day needs • Comprehensive health insurance for your well-being • Birthday month day off • Wellhub (formerly Gympass) to support your physical and mental well-being • Pluxe-Cuida, offering psychological, financial, and legal support • SESC benefits for leisure, culture, and well-being • Extended paternity leave • Remote work