CRM Manager – Loyalty and Customer Journeys

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🔥 0 minutes ago

🌐 Netherlands, Germany – Remote

🇳🇱 Netherlands – Remote 🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Leonardo Royal Hotel Den Haag Promenade

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

📦 Logistics

✈️ Travel

Food & Beverage • Logistics • Travel

Leonardo Royal Hotel Den Haag Promenade is a vibrant and innovative hotel located in The Hague, offering a unique atmosphere that caters to the needs of diverse guests. With a focus on providing exceptional service and creating unforgettable experiences, the hotel features various amenities including accommodations, food and beverage services, and event hosting capabilities for groups and meetings. The hotel is part of the Leonardo Hotels group, known for its commitment to employee development and personal growth opportunities for its staff.

📋 Description

• Design, build, and continuously optimise automated loyalty lifecycle journeys on Salesforce Marketing Cloud • Execute member communications across email, push, and SMS channels • Design and execute A/B and multivariate testing • Partner with the Loyalty Program Operations Manager to activate program rules, tiers, rewards, and promotions • Establish and monitor CRM performance metrics • Analyse engagement, conversion, churn, and behavioural trends • Own CRM and marketing automation platforms and ensure data hygiene and technical best practice • Collaborate with Marketing, Revenue Management, and Partnership teams on co-branded promotions, local experiences, and targeted member offers • Develop regular and ad-hoc reports and dashboards for stakeholders • Translate campaign data into insights and recommendations • Contribute to the evolution and scalability of the global loyalty program

🎯 Requirements

• Proven experience (5+ years) in CRM, loyalty, or lifecycle marketing roles, preferably within hospitality, travel, retail, or consumer-facing businesses • Hands-on experience using Salesforce Marketing Cloud is mandatory • Strong understanding of customer journey design, segmentation, and marketing automation • Ability to build and maintain performance dashboards in Tableau, Power BI, or Salesforce • Knowledge of CRM-attributed revenue and Customer Lifetime Value (CLV) • Sound knowledge of GDPR and PECR regulations • Confident communication of technical or data-led concepts to non-technical stakeholders • Knowledge of SQL or HTML/AMPscript for advanced Salesforce customization is desirable • Proficiency in English • Additional European languages are a plus • High energy, no-ego mentality, and a can-do attitude • Some interstate and overseas travel is required

🏖️ Benefits

• Travel allowance from 10 km commuting distance • A dynamic and varied role within a growing hotel chain • An enthusiastic and involved team with room for personal initiative • Opportunities for personal and professional development • Competitive salary and good secondary benefits • Discounts on stays within our hotel chain • Access to training through development programs • Opportunities for personal growth and career development • Access to purchase discounted products such as an e-bike or phone with an average tax benefit of 40% through FiscFree • Access to a global employee discount program • A unique experience including an overnight stay with dinner and breakfast during your “Know Where You Work” moment