Senior Copywriter

13 hours ago

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West Cary Group

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West Cary Group is a full-service, minority-owned advertising, technology and communications agency founded in 2007 by Moses Foster. Our firm uniquely operates as a delivery engine capable of executing on insights throughout the customer journey, courtesy of a broad range of talent in a one-stop shop. We specialize in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes.

51 - 200 employees

📋 Description

• Write compelling, user-friendly messaging across multiple channels and audiences—everything from straightforward emails to strategic thought leadership pieces. • Help craft marketing campaign materials that exude brand voice yet are clear in their messaging. • Bring original copy ideas to life, capturing the target audience's attention, motivating action, and driving the client’s business forward. • Clearly present creative strategy to clients, and own the ability to walk through an entire creative campaign. • Brainstorm thought leadership concepts one day and tackle detail-oriented projects the next. • Proactively offer guidance and direction to other copywriters when necessary. • Develop a deep understanding of the client and their services. • Create and present messaging strategy that enhances client’s brand identity. • Work closely with Art Directors and other creatives to create visual and verbal harmon. • Balance client feedback with proven strategy. • Check questionable details and consider laws governing copy, such as registered and trademarked symbols, country of origin, and material construction. • Stay abreast of marketing trends, innovations, and successes. • Write consistently in brand voice with an eye for nuance across audiences and lanes of business. • Demonstrate attention to detail by using the creative brief and research to meet the client’s needs. • Manage your time effectively, handling multiple deadlines and priorities, sometimes on short timelines. • Demonstrate pride in the quality of your work. • Have experience as a people manager.

🎯 Requirements

• A Bachelor’s degree or a combination of education and professional experience is required. • 5+ years’ writing experience in advertising or related field, including graduate advertising program or portfolio school • Ability to read, analyze and interpret all forms of information • Ability to write for a variety of media and audiences • Excellent written and verbal communication and presentation skills • Ability to seek out and learn from feedback • Must be well organized and detail-oriented • Must be team-oriented but able to work independently • Must demonstrate tact and diplomacy • Ability to prioritize tasks and multi-task • Must approach work with a collaborative, solution-oriented attitude • Ability to take ownership of a project from kickoff to handoff • Experience working in a Mac-based environment