Product Marketing Manager

🔥 14 minutes ago

🇨🇷 Costa Rica – Remote

💵 $25k - $40k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 5%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WeTravel

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

💼 Consulting

📦 Logistics

✈️ Travel

💰 $27M Series B on 2022-10

Consulting • Logistics • Travel

WeTravel is a comprehensive booking and payments platform designed specifically for multi-day and group travel businesses. It enables over 5,000 travel companies to accept payments instantly, manage bookings efficiently, and facilitate global supplier transfers. The platform offers tools for creating stunning trip pages, payment processing with low fees, and easy booking management to enhance the customer journey and streamline operations for travel advisors and agencies.

📋 Description

• Own the end-to-end marketing plan and execution for each product feature • Align launch plans with commercial teams • Drive channel plans across website, social, paid, and lifecycle channels • Craft and set up emails, in-product messages, and Loom-style demo videos • Update onboarding materials, including product tours, emails, and the Onboarding Center • Run the monthly product newsletter • Partner on product content for major events such as the annual spring release, Travel Innovation Summit, and Operator Innovation Day • Monitor feature adoption after launch, identify stalled features, and determine fixes • Partner on the annual product webinar calendar and host live product webinars • Bring product managers, designers, engineers, and account managers into webinar presentations • Run promotional campaigns for existing features needing an adoption boost • Localize content into Spanish when required

🎯 Requirements

• 7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company • Fluent business English • Excellent storytelling in writing and on camera • Track record of successful B2B email and in-product campaigns, ideally highly targeted • Uses AI tools to work faster and more reliably while owning quality • Comfortable digging into data and surfacing independent insights • Fluent business Spanish and deep understanding of Latin American travel business culture preferred • Experience with CRM tools and customer engagement platforms such as Customer.io preferred • Experience with SQL, advanced Excel/Google Sheets, and other analytic tools preferred • Video and audio editing skills preferred • Must have full legal right to work in a LATAM country through citizenship or residency • Visa sponsorship and relocation assistance are not available • Must submit a 3–5 minute video introduction as part of the application

🏖️ Benefits

• Unlimited paid time off through the “Time to Recharge” policy • Amsterdam Program: visit the Amsterdam HQ for 2–4 weeks every year, with accommodation in WeTravel apartments • Work From Anywhere benefit: up to four weeks per calendar year from another approved location • Extensive paid family leave • Three paid volunteer days per year • Two-week cross-functional onboarding program • Cutting-edge equipment and tools • International, travel-loving team environment