Performance Marketing Manager

🕒 March 5

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Whatnot

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🏪 Marketplace

🛍️ eCommerce

💰 $260M Series D on 2022-07

Marketplace • eCommerce

Whatnot is a dynamic online marketplace platform that facilitates live shopping experiences. Users can buy, sell, and discover products they love, engaging in a community-driven environment through live shows. Whatnot ensures a secure shopping experience by vetting sellers and offering protection for unsatisfactory purchases. The company values privacy, providing consent management tools for their users to control cookie usage and personal data processing.

📋 Description

• Launch and manage emerging digital and offline channels for acquisition • Build structured testing roadmaps to validate channel fit and measure incremental impact. • Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes. • Help formalize early stage channels into repeatable, scalable playbooks for broader adoption • Own day-to-day execution and performance monitoring for early stage channels. • Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals. • Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops • Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported. • Communicate actionable insights to stakeholders and propose next steps for scaling • Keep abreast of the latest ad tech, attribution methods, and analytics solutions. • Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level.

🎯 Requirements

• 4–6 years of experience in performance marketing, growth marketing, or digital media. • Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budget • Strong command of key metrics and data analysis to drive campaign outcomes • Experience creating and iterating on world-class creative that resonates across diverse culture • Builder mentality that thrives in ambiguity and knows how to drive end to end experimentation with measurement rigor • Comfortable working cross-functionally with data, finance, engineering, and marketing teams, balancing both strategic and tactical responsibilities

🏖️ Benefits

• Generous Holiday and Time off Policy • Health Insurance options including Medical, Dental, Vision • Work From Home Support • Home office setup allowance • Monthly allowance for cell phone and internet • Care benefits • Monthly allowance for wellness • Annual allowance towards Childcare • Lifetime benefit for family planning, such as adoption or fertility expenses • Retirement; Pension plans internationally • Monthly allowance to dogfood the app • Parental Leave • 16 weeks of paid parental leave + one month gradual return to work