Senior Paid Media Specialist

🕒 April 1

☕ Washington – Remote

☕ Washington – Remote

💵 $81k - $95k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Wheelhouse Digital Marketing Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

Healthcare Insurance • Digital Advertising • Data Science

Wheelhouse Digital Marketing Group (DMG) is a performance marketing agency specializing in digital advertising, digital strategy, data science, and creative services. They focus on solving digital challenges for healthcare, medtech, and other innovative brands by leveraging proprietary technology and first-party data solutions. Wheelhouse DMG excels in providing HIPAA-compliant analytics and data solutions, helping brands to thrive in the evolving data privacy landscape. Their work spans various industries, including healthcare, government agencies, and insurers, with a strong emphasis on delivering growth and return on investment through integrated capabilities and custom strategies.

📋 Description

• Contributes to the creation and execution of bespoke digital media strategies for clients that drive business value and scale. • Executes effective digital advertising tactics across platforms without oversight • Accurately and efficiently implements new ads, copy, and campaigns • Executes and maintains tracking parameters with precision • Manages complex, multi-channel budget strategies and regular pacing • Develops compelling data backed narratives for clients • Seeks out projects and initiatives that lead to maximum performance impact • Maintains subject matter expertise in core practice areas while striving to expand skillset • Understands basic CRO and creative performance optimization tactics • Contributes to development and implementation of measurement plans

🎯 Requirements

• 3+ years managing Google Ads, Microsoft Ads, YouTube Ads, and Meta Ads • 3+ years managing media budgets across platforms and maintaining ROAS / CPA targeting • 3+ years performing data analysis and data blending in Excel / Google Sheets • 3+ years in web analytics platforms (Google Analytics preferred) • A/B testing experience on relevant ad platforms • 2+ years in a client-facing role • Experience contributing to multi-channel strategies that drive significant client value • Experience utilizing Google Ads Editor to efficiently build and optimize campaigns at scale • Maintains required digital advertising certifications • Organization and the ability to handle multiple priorities

🏖️ Benefits

• Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents • Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits • Access to the Company's Employee Assistance Program • Quarterly volunteering and donation match • $50 monthly Wellness stipend • $1000 annual Professional Development & Education credit • Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client • Unlimited PTO • Generous Company Holidays • Monthly Mental Health Days for employees to rest and recharge • 3 months of 100% paid parental leave • Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary • Participation in a Student Loan Assistance program