Lead UI/UX Designer – DTC eCommerce Brand

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🔥 3 hours ago

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Whiskey Library

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

🍽️ Food & Beverage

🛒 Retail

eCommerce • Food & Beverage • Retail

Whiskey Library is an online retail brand that sells curated bourbon and whiskey products, including Bourbon Mystery Boxes and individual bottles organized by style, price, and brand. The company buys bottles directly from craft distilleries (avoiding third-party markups and resellers), curates and guarantees value in each mystery box, and ships to customers. The website emphasizes consumer-focused eCommerce features (product categories, price ranges, brand pages, quizzes to choose products, and free-shipping thresholds) and targets bourbon enthusiasts.

📋 Description

• Lead the design of customer journeys across web, mobile, landing pages, checkout flows, and post-purchase experiences. • Conduct UX research and analyze customer behavior to identify friction points and opportunities. • Create user flows, wireframes, prototypes, and high-fidelity designs. • Continuously improve site usability, accessibility, and customer satisfaction. • Design experiences that improve engagement, conversion rates, average order value, and retention. • Collaborate with growth and marketing teams to develop and test new landing pages, offers, and funnels. • Use analytics, heatmaps, session recordings, and A/B testing insights to guide design decisions. • Balance creativity with measurable business outcomes. • Develop and maintain scalable design systems and UI component libraries. • Ensure consistency across all digital touchpoints while evolving the brand experience. • Establish design standards, workflows, and best practices for the team. • Advocate for high-quality visual design and user experience across the organization. • Partner with developers to ensure pixel-perfect implementation. • Collaborate with marketers, copywriters, and eCommerce managers to launch campaigns and site improvements. • Mentor and provide feedback to designers and creative team members. • Drive projects from concept through execution with minimal supervision.

🎯 Requirements

• 5+ years of UI/UX design experience, preferably in DTC eCommerce, consumer brands, or high-growth startups. • Strong portfolio demonstrating exceptional UX thinking and visual design. • Proven experience improving conversion rates and customer experiences through design. • Expertise in Figma and modern design workflows. • Strong understanding of responsive design, accessibility, and usability principles. • Experience collaborating closely with developers and product teams. • Ability to prioritize effectively and manage multiple projects simultaneously.

🏖️ Benefits

• Opportunity to shape the customer experience of a growing DTC brand. • High-impact role with direct influence on revenue and customer satisfaction. • Collaborative, fast-moving, and entrepreneurial environment. • Freedom to experiment, innovate, and drive meaningful change.