Senior Integrated Marketing Specialist – Contract

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Wikimedia Foundation

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Non-profit • Education • Media

Wikimedia Foundation is a nonprofit charitable organization dedicated to the growth, development, and distribution of free, multilingual content. It provides the essential infrastructure for free knowledge, including hosting Wikipedia, the free online encyclopedia that is created, edited, and verified by a global community of volunteers. Supported primarily through donations, Wikimedia Foundation promotes collaborative projects that aim to share knowledge reflecting human diversity and strives to protect everyone's right to access free and open knowledge.

501 - 1000 employees

Founded 2003

🤝 Non-profit

📚 Education

📱 Media

💰 $2.5M Grant on 2019-09

📋 Description

• Lead integrated marketing communication campaigns from strategy through execution and measurement, including identifying data-driven objectives, setting clear KPIs, segmenting audiences, and defining the campaign’s channel mix. • Manage general paid media planning, execution, optimizations, and reporting. • Drive product marketing initiatives, including campaign planning, messaging, and cross-functional alignment. • Support the Website Refresh project, leading the content strategy and development to ensure brand alignment and increase user engagement. • Collaborate with Product, Brand Studio, Fundraising, External Comms, and other teams across the Wikimedia Foundation to deliver innovative marketing programs that drive global growth and engagement. • Maintain brand consistency and quality across all marketing campaigns and assets. • Manage external agencies (e.g. creative, media, digital) to ensure high-quality delivery and alignment with strategic goals. • Enable a smooth handover and support the returning colleague’s reintegration after leave.

🎯 Requirements

• 8+ years of relevant professional experience in Marketing with extensive knowledge of Marketing Communications. • Proven ability to lead complex, multi-channel Comms campaigns with minimal supervision. • Expertise in paid media strategy, execution, and optimization. • Strong stakeholder management and collaboration skills across cross-functional teams. • Experience managing creative and production workflows, both internally and with agencies. • Experience in global marketing and working with diverse international teams.

🏖️ Benefits

• Professional development opportunities • Flexible work arrangements