Marketing Project Manager

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🕒 2 days ago

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Willow

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💊 Pharmaceuticals

🧘 Wellness

👥 B2C

💰 Undisclosed on 2021-10

Pharmaceuticals • Wellness • B2C

Willow is a 100% online, physician-led telehealth company that provides medically supervised weight-loss care by prescribing GLP‑1 medications (such as semaglutide and tirzepatide) in both injectable and oral tablet forms. The company offers personalized treatment plans created by U. S. -licensed doctors, ongoing remote support, subscription-based pricing, and free discrete shipping; it partners with compounding pharmacies to provide custom formulations. Willow focuses on accessible, evidence-informed weight management and wellness for consumers seeking medically guided anti-obesity treatment.

📋 Description

• Own Cross-Functional Marketing Execution • Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows • Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously • Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early • Ensure teams stay aligned on priorities, deadlines, and next steps • Help create visibility, documentation and accountability across the department • Build Operational Infrastructure • Develop and improve marketing processes, systems, documentation, and workflows • Create scalable operating procedures that improve visibility, accountability, and execution speed • Help standardize how information is shared across the department • Identify inefficiencies and implement smarter ways of working across teams and tools • Drive Communication & Alignment • Act as a central communication liaison across the marketing department • Help ensure leadership, stakeholders, and sub-departments stay informed and aligned • Organize and communicate department updates, launch statuses, priorities, and timelines • Improve cross-functional coordination between marketing and other departments • Ensure important information doesn’t fall through the cracks • Support Product Launches & Go-To-Market Coordination • Partner closely on new product introductions and launch planning • Own marketing-related launch timelines, deliverables, dependencies, and coordination • Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution • Help ensure launches are organized, communicated clearly, and executed on time • Improve Systems & Workflow Automation • Identify opportunities to streamline work through automations, templates, integrations, and operational improvements • Help implement smarter systems for project tracking, communication, reporting, and workflow management • Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools • Identify areas of opportunity to leverage ai within workflows to drive efficiency • Continuously look for ways to improve team efficiency, organization, visibility, and collaboration • Help establish scalable workflows that support a fast-growing marketing organization • Support Data Visibility & Decision Making • Help organize, surface, and communicate key marketing data and insights to stakeholders • Partner with teams to improve reporting visibility and operational clarity • Assist in building systems that help teams make faster, more informed decisions • Help ensure teams have access to the information and reporting needed to execute effectively

🎯 Requirements

• 4–7+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles • Experience managing cross-functional marketing initiatives and timelines • Strong familiarity with marketing workflows across creative, paid media, lifecycle, content, web, affiliate, and product launches • Strong experience with project management and communication platforms such as ClickUp, Monday.com, Asana, Airtable, Notion, and Slack • Comfortable building workflows, automations, systems, templates, and operational processes • Comfortable working with marketing performance data and reporting • Strong written and verbal communication skills • High level of ownership and accountability • Startup, high-growth, DTC, consumer, wellness, or healthcare experience preferred • Experience building operational systems from the ground up (preferred) • Experience supporting launch operations in fast-paced consumer brands (preferred) • Familiarity with Shopify, lifecycle marketing, paid media operations, or subscription businesses (preferred) • Experience working in highly collaborative, fast-moving startup environments (preferred)

🏖️ Benefits

• Flexible hours with meetings taking place in EST • Work wherever you choose • Fun and casual work environment • Employee engagement activities and virtual gatherings • We are a diverse, global team! 🌍