Marketing Automation Specialist, Member Acquisition

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Windquest Group

WebsiteLinkedInAll Job Openings

Finance • Retail • Wellness

Windquest Group is a family-owned investment firm headquartered in Grand Rapids, Michigan that invests in companies across a diverse set of industries, including consumer products, manufacturing, wellness, food & beverage, and hospitality-centric experiences. The firm focuses on supporting entrepreneurs and innovations that aim to make the world better, backing businesses with capital and expertise while emphasizing fresh ideas and operational improvement.

11 - 50 employees

Founded 1988

💸 Finance

🛒 Retail

🧘 Wellness

📋 Description

• Build, manage, and optimize complex HubSpot workflows that guide prospects through the acquisition lifecycle. • Create robust reporting within HubSpot on full member acquisition lifecycle • Create and manage the lead scoring pipeline and stage progression logic from Lead to SQL • Write persuasive, conversion focused copy for all automated and campaign-based email and SMS communications. • Design and build emails directly in HubSpot using modules, templates, or custom layouts. • Ensure all automated content matches brand voice and direct response best practices. • Build and maintain a HubSpot lead scoring system based on engagement, behavior, demographics, and buying intent. • Automate the progression of leads to MQL and SQL status based on defined criteria. • Create and maintain dynamic lists and smart segments based on behavior, lifecycle stage, and acquisition source. • Implement automated retargeting through email and SMS for nonmembers to keep prospects engaged throughout the acquisition journey. • Build dashboards and reports for new lead flow, lead scoring and progression, nurture engagement, workflow performance, and MQL to SQL conversion. • Partner with the funnel optimization team to ensure automation complements the page and offers performance.

🎯 Requirements

• Deep experience with HubSpot Marketing Hub automation, workflows, segmentation, and lead scoring. • Expertise in HubSpot reporting • Strong email design and direct response copy writing skills • Strong understanding of membership nurture and acquisition strategy. • Ability to design and build emails using HubSpot’s email tools and templates. • Attention to detail in managing workflow logic, triggers, and data structures. • Ability to interpret performance data and adjust nurture and automation systems accordingly. • Strong communication and collaboration skills. • Organized, self directed, and able to manage multiple automation tracks simultaneously.

🏖️ Benefits

• Company provided equipment • Reliable internet required