Ad Ops Specialist, B2B Paid

🔥 1 minute ago

🇮🇳 India – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

⚙️ Operations

👻 Ghost score 13%

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Logo of WinnerBrands

WinnerBrands

11 - 50 employees

Founded 2017

📣 Marketing

💼 Consulting

🎯 Recruiter

Marketing • Consulting • Recruitment

WinnerBrands is a community-driven talent marketplace and career platform that connects marketing professionals with curated job opportunities at progressive startups and established brands. Backed by Busybeebrands, it offers multiple engagement models (freelance, part-time, full-time), curated job listings in areas like brand, growth, design, and communications, and provides learning resources and an academy to help members upskill and co-learn. The platform emphasizes community building, candidate-brand matching, and career development for marketing experts.

📋 Description

• Set up and execute ad campaigns on LinkedIn, Google, Facebook, and programmatic platforms • Ensure accurate tracking and reporting in Marketo, SFDC, and related systems • Conduct quality assurance and testing of creative assets across browsers and devices • Ensure ad creatives meet technical specifications • Troubleshoot implementation, tracking, and reporting issues • Optimize campaigns through A/B testing, budget pacing, and industry best practices • Set up tracking for content syndication campaigns • Perform quality checks and lead uploads • Collaborate with internal teams • Maintain organized records of creative assets, campaign proposals, and execution plans • Identify opportunities for process improvement and automation • Generate and test ad tags for campaign launches • Monitor CTR, CPM, CPC, CPA, ROAS, and conversion metrics • Create monthly performance reports with insights and recommendations • Analyze data to identify trends • Present findings to stakeholders for strategic decision-making

🎯 Requirements

• 3 to 6 years of experience • Experience in digital marketing, paid performance advertising, and media operations • Strong ad operations experience • Experience with tracking and analytics • Good communication skills • Preferred B2B experience, but not mandatory • Ability to work 11am to 9pm IST (UK time zone) • Experience setting up and executing campaigns on LinkedIn, Google, Facebook, and programmatic platforms • Experience with Marketo and SFDC tracking and reporting • Experience with A/B testing, budget pacing, and campaign optimization • Experience with content syndication campaign tracking, quality checks, and lead uploads • Experience generating and testing ad tags • Experience monitoring CTR, CPM, CPC, CPA, ROAS, and conversion metrics • Experience creating performance reports and analyzing campaign trends • Figma or Adobe experience for ad creatives and localization is an added advantage

🏖️ Benefits

• No specific benefits, perks, or compensation extras are stated • Remote work arrangement

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