Chief Financial Officer – CFO

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WIRE SALAD OÜ

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🧘 Wellness

🛍️ eCommerce

👥 B2C

Wellness • eCommerce • B2C

WIRE SALAD OÜ is an Estonia-based product and software company that develops consumer-focused health, wellness, and skincare mobile applications and complementary e-commerce products. The company builds fitness and wellness apps (e. g. , Wall Pilates, Sofa Yoga, Face Yoga) with high-quality content production and claims millions of downloads, and also offers supplements and curated skincare items through e-commerce. WIRE SALAD emphasizes accessible, on-demand home workout solutions and a full product development process from research and design to launch and ongoing support.

📋 Description

• Own all financial planning, reporting, forecasting, cash flow, budgeting, and treasury management. • Build clear weekly and monthly reporting for revenue, profitability, cash position, working capital, and business-unit performance. • Lead annual budgeting, rolling forecasts, scenario planning, and capital-allocation decisions. • Improve financial controls, approval processes, internal reporting, and operational discipline across the group. • Partner with product, marketing, operations, and leadership teams to evaluate growth investments, customer acquisition economics, pricing, supplier terms, and margins. • Oversee accounting, tax, statutory reporting, audits, payroll, and compliance across Estonian and international entities. • Manage relationships with banks, payment providers, accountants, auditors, tax advisers, and external partners. • Support corporate structuring, intercompany arrangements, fundraising, acquisitions, and new-market expansion where relevant. • Build and lead a high-performing finance and accounting team over time.

🎯 Requirements

• 7+ years in senior finance roles, ideally including CFO, Finance Director, Head of Finance, or Big Four transaction/advisory experience. • Experience in high-growth technology, digital products, e-commerce, subscription businesses, performance marketing, or payments is strongly preferred. • Strong command of cash flow management, P&L ownership, unit economics, forecasting, and financial modelling. • Experience with Estonian accounting, tax, statutory reporting, and international group structures. • Commercial judgment: you understand that finance is not only about reporting what happened, but helping decide what to do next. • Highly analytical, structured, detail-oriented, and comfortable operating in a fast-moving environment. • Able to move between strategic work and hands-on execution. • Excellent English communication skills.

🏖️ Benefits

• Competitive compensation • Flexible working setup, with a fully-remote possibility