Senior Growth Marketing Manager, New Products

November 20

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Wiz

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Cybersecurity • Cloud Security

Wiz is a leading cloud security company, providing a comprehensive security platform for safeguarding cloud environments. It offers a variety of solutions designed to protect cloud infrastructure from threats, including threat detection and response, security posture management, and vulnerability prioritization. Their cloud-native platform enables seamless integration across various cloud systems, offering agentless visibility and robust protection for modern cloud computing needs. Trusted by many Fortune 100 companies, Wiz is recognized for its innovative approach, offering a unified security model that integrates development and security operations for enhanced visibility and proactive threat management.

201 - 500 employees

🔒 Cybersecurity

📋 Description

• Own and Scale North America's integrated paid media strategy across all major platforms, including Paid Search (Google, Microsoft, YouTube) and Paid Social (LinkedIn, Meta, Reddit, X, Quora), with a focus on pipeline generation and maximizing ROAS. • Manage and optimize substantial budgets, demonstrating a track record of scaling monthly ad spend while maintaining capital efficiency. • Develop persona-specific strategies to effectively target and engage two distinct buyers: Application Security/Engineering for Wiz Code and Security Operations for Wiz Defend. • Architect, manage, and optimize campaigns from initial launch through continuous, scaled growth across all channels and platforms. • Develop strategic audience segments for Paid Social, leveraging platform-specific tools and first-party data to precisely target high-value B2B prospects. • Build and maintain an aggressive experimentation roadmap to continuously test targeting, creative angles, ad copy, and messaging alignment for both product lines. • Implement AI-driven workflows to improve ad copy performance, automate budget allocation, prioritize high-quality leads, and personalize landing page experiences at scale. • Analyze and present complex performance data to leadership, translating findings into actionable strategies and influencing future marketing investment decisions. • Collaborate closely with Product Marketing (PMM), Brand, Creative, Campaigns, ABM, CRO, and SEO teams to ensure message consistency, drive keyword alignment, and synchronize campaign timing across the funnel. • Stay ahead of the evolving ad landscape, proactively adapting strategy to address major trends, including new AI-driven ad formats and platform privacy changes.

🎯 Requirements

• Dual-Channel Expertise: Proven, hands-on expertise in successfully scaling high-growth B2B campaigns across both Paid Search (Search, Display, YouTube, Performance Max) and Paid Social (LinkedIn, Meta, Reddit, X, Quora). • Industry Knowledge: Experience in the cybersecurity or B2B SaaS space with a deep understanding of security buyer personas, the market, and technical products. • A Data-Driven Mindset: Highly comfortable analyzing large, complex data sets, building dashboards, and translating raw performance metrics into strategic narratives. • AI Proficiency: Hands-on experience leveraging modern AI tools for creative generation, performance optimization, and workflow automation. • Results Orientation: Track record of driving tangible business outcomes rather than vanity metrics. • Communication & Drive: Excellent communication skills to convey complex strategies clearly and persuasively, coupled with a self-starter attitude built to thrive in a fast-moving, high-growth environment.

🏖️ Benefits

• Medical, dental and vision insurance • Home Office Setup reimbursement • Flexible Spending Accounts • Monthly Connectivity reimbursement • Employee Assistance Program (EAP) • Short- and Long-term Disability Insurance • Life & Accident Insurance • 401(k) Retirement Savings Plan (with employer match) • Flexible paid time off + 11 paid holidays • Paid leave programs, including parental, pregnancy health, medical and bereavement leave