Head of Performance Marketing

🕒 May 10

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ARGUMENTORIK ACADEMY

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1 - 10 employees

📚 Education

👥 HR Tech

Education • Training • HR Tech

ARGUMENTORIK ACADEMY is a leadership training institution that specializes in developing effective communication and leadership skills for professionals. Their program focuses on the five essential roles of leadership, aiming to empower participants to confidently lead teams, make impactful decisions, and foster positive work environments. With a practical approach, the academy offers extensive training, feedback, and networking opportunities to enhance participants' abilities and career prospects.

📋 Description

• Strategic leadership of all paid channels (Meta, Google, LinkedIn, and where applicable YouTube & native) • Development and ownership of the full performance marketing roadmap • Setting up & managing budgets in the six- to seven-figure annual range • Defining & tracking core North-Star KPIs: ROAS, CAC, LTV, Payback Period • Building a scalable tracking and attribution infrastructure (Hyros, server-side tracking, GA4) • Close collaboration with the founders, sales, creative and funnel teams • Medium- to long-term: building and leading a small performance team (Media Buyer, Analyst, Creative Strategist) • Identifying and unlocking new growth levers & channels • Reporting directly to executive management

🎯 Requirements

• 4+ years of experience in performance or growth marketing, including at least 2 years in a leadership or strategic role • Proven track record scaling digital high-ticket products (coaching, information products, SaaS or comparable models) • Deep understanding of the full customer journey — from cold traffic to high-ticket closing • Experience managing advertising budgets of €50,000/month and above • Strategic thinking combined with a hands-on mentality — able to set up a campaign personally when required • Very strong analytical skills; confident working with dashboards & attribution models • Tool stack: Meta Ads Manager, Google Ads, Hyros, FunnelCockpit, GoHighLevel, HubSpot, Zapier • Experience leading or coordinating teams or freelancers is an advantage • Entrepreneurial mindset, sense of ownership, and clear communication • Business-fluent German and very good English

🏖️ Benefits

• Attractive base salary + revenue share