WM Partners, LP
B2B • Finance • Wellness
WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.
Director of CRM & Retention
Job not on LinkedIn
August 26
WM Partners, LP
B2B • Finance • Wellness
WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.
📋 Description
• Company: Primal Harvest — a DTC holistic wellness brand offering supplements for immunity, gut health, sleep, and joint care • Location: Remote collaborating across EST & CET • Role overview: Strategic, hands-on Director of CRM & Retention reporting to VP of Marketing and managing an Email Marketing Specialist • Lead customer lifecycle marketing and multi-channel CRM campaigns (email, SMS, push, in-app) • Design and optimize the post-purchase consumer experience to enhance retention • Manage and optimize CRM toolset (ESP, Referral, Subscription) and vendor relationships • Develop and implement segmentation and personalization strategies using customer data • Conduct testing and analysis for continuous improvement of CRM tactics and reporting • Own CRM channel performance, scalability, testing, and reporting to drive retention and CLV • Implement tactical CRM initiatives across email, SMS, subscription, and e-commerce touchpoints • Lead discovery and implementation of new tools and ensure lifecycle marketing capabilities • Monitor, analyze, and report on CRM metrics to uncover opportunities and improve business performance
🎯 Requirements
• 7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC (Direct-to-Consumer) brand • Proven track record in multi-channel CRM execution (email, SMS, subscription touchpoints) • Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation • Proficiency in Klaviyo and experience with Shopify-based brands • Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies • Experience in fast-moving CPG preferred • Hands-on operator mindset: thrives in a fast-paced, scrappy environment • Strong collaboration and communication skills across cross-functional, international teams
🏖️ Benefits
• At Primal, you’ll be part of a fast-growing health and wellness brand where your work truly makes an impact. Join us in our mission to educate, inspire, and empower people to take charge of their health and well-being. By contributing to our dynamic team, you’ll play a vital role in shaping a healthier future.
Apply NowSimilar Jobs
August 21
BeOne Medicines
10,000+ employees
Drive Beigene’s hematology/oncology sales in South Africa; build relationships with physicians, KOLs, and healthcare professionals while ensuring compliant territory execution.