eCommerce Manager

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November 26

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WM Partners, LP

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B2B • Finance • Wellness

WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.

11 - 50 employees

🤝 B2B

💸 Finance

🧘 Wellness

📋 Description

• Own the end-to-end DTC site experience and conversion funnel, including landing page performance, navigation, onsite merchandising, and checkout optimization. • Analyze user behavior weekly and provide recommendations for UX, CRO, and overall customer journey improvements. • Lead digital merchandising strategy across Shopify, ensuring product visibility, discoverability, and optimized shopping paths. • Develop and manage Ecommerce promotional calendars in collaboration with Marketing and Sales Planning. • Execute site testing strategies (A/B, multivariate) to improve conversion rates, average order value, and retention. • Partner closely with Lifecycle/CRM, Brand Marketing, and Performance Marketing to align traffic acquisition with onsite experience. • Own the Ecommerce P&L including revenue, margins, MAP, trade rate, and overall GM impacts. • Lead forecasting activities for DTC and support planning for Amazon and other Ecommerce channels. • Review performance dashboards and KPIs regularly to identify trends, opportunities, and risks. • Collaborate with Operations, Supply Chain, and Sales Planning to forecast demand, manage inventory flow, and prevent stock-outs or overstocks. • Partner with Customer Service to ensure an exceptional post-purchase experience. • Work closely with external Ecommerce, Amazon, and optimization agencies; manage workflow, priorities, and deliverables. • Execute DTC initiatives and lead Amazon and Ecommerce AO partners or agency relationships supporting channel performance. • Drive day-to-day execution with Ecommerce and Amazon support partners. • Ensure strong cross-functional communication, alignment, and accountability.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. • 5+ years of Ecommerce, DTC, or online merchandising experience; CPG strongly preferred. • Strong understanding of digital merchandising and product content best practices • Strong knowledge of Shopify, GA4, Klaviyo, CRO tools, heatmapping, and site testing platforms. • Proven experience improving conversion rates, AOV, and retention KPIs. • Experience managing Ecommerce budgets, P&L ownership, forecasts, and promotional planning. • Strong analytical skills; ability to manage large data sets and extract actionable insights • Strong project management skills • Excellent communication skills and ability to work cross-functionally and with external partners • Ability to thrive in a fast-paced, high-growth environment.

🏖️ Benefits

• Comprehensive Health Benefits • 401K with a generous match • Generous Paid Time Off and Holidays • Telemedicine & Employee Assistance Program (EAP) resources • Paid Parental Leave (primary & non-primary) • Short-term and Long-term disability • Education, Fitness & BeWell Flex Funds • Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month) • Employee Referral Program • Free Product across all brands!