Marketing Manager

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November 22

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WM Partners, LP

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B2B • Finance • Wellness

WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.

11 - 50 employees

🤝 B2B

💸 Finance

🧘 Wellness

📋 Description

• Develop and execute integrated campaigns across organic social, email, influencer, and paid media channels. • Translate brand storytelling into performance-driven creative that drives awareness, engagement, and conversion. • Build campaign briefs, oversee creative execution, and manage go-to-market alignment across teams. • Manage the digital media budget, ensuring ROI, efficiency, and performance across all paid channels. • Partner with Creative to rapidly test, measure, and scale high-performing assets. • Collaborate with Ecommerce and Performance Marketing teams to ensure campaign alignment with traffic, conversion, and retention goals. • Drive strategy for brand engagement through social storytelling, creator partnerships, community-building, and emerging platforms. • Oversee the development of content calendars, brand voice consistency, and storytelling across channels. • Lead influencer strategy in partnership with the Influencer Manager, ensuring brand-right collaborations and measurable impact. • Monitor and analyze key KPIs across paid, social, email, and influencer channels to optimize performance. • Review consumer insights, market trends, and competitor landscape to inform campaign and content strategies. • Provide regular performance reporting and actionable insights to leadership and cross-functional teams. • Partner closely with Creative, Ecommerce, Sales, and Product to ensure alignment across brand priorities, launches, and promotional moments. • Support integrated GTM planning for product launches, seasonal campaigns, and key brand initiatives. • Collaborate with agencies and external partners to ensure high-quality execution and continuous improvement. • Lead and coach the Social Media Associate and Influencer Manager. • Foster a collaborative, innovative, fast-moving marketing culture with a bias toward experimentation and results.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field; MBA a plus. • 5+ years of experience in brand, digital, or integrated marketing—CPG experience strongly preferred • Demonstrated experience building and executing omnichannel campaigns. • Strong understanding of paid media, influencer marketing, social platforms, email strategies, and content creation. • Proven ability to translate creative concepts into measurable marketing outcomes • Experience managing media budgets and optimizing for ROI. • Analytical thinker comfortable interpreting data, KPIs, and insights. • Skilled at cross-functional collaboration in fast-paced environments. • Strong leadership, communication, and project management skills • Experience managing agencies and guiding creative development.

🏖️ Benefits

• Comprehensive Health Benefits • 401K with a generous match • Generous Paid Time Off and Holidays • Telemedicine & Employee Assistance Program (EAP) resources • Paid Parental Leave (primary & non-primary) • Short-term and Long-term disability • Education, Fitness & BeWell Flex Funds • Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month) • Employee Referral Program • Free Product across all brands!