Digital Media Planner – Paid Media, Performance Marketing

🔥 8 minutes ago

🌐 Argentina, Brazil, +4 more countries – Remote

🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote 🇨🇱 Chile – Remote 🇵🇪 Peru – Remote 🇨🇴 Colombia – Remote 🇲🇽 Mexico – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager • Manage campaign structures, targeting, bids, budgets, and creative assets • Monitor pacing and performance daily and execute proactive optimizations • Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data • Prepare recurring performance updates covering performance changes, optimizations, and next steps • Execute and document structured A/B tests across audiences, keywords, bidding strategies, formats, and placements • Partner with brand and creative teams on creative fatigue, asset needs, and channel-performance feedback • Troubleshoot ad disapprovals, account flags, and platform support cases • Use Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data • Report directly to the Performance Media Marketing Manager

🎯 Requirements

• 2+ years of hands-on paid media experience, ideally within an agency or fast-paced DTC/ecommerce environment • Proven direct experience building, pacing, and optimizing campaigns within both Google Ads and Meta Ads Manager • Strong analytical skills with the ability to interpret campaign metrics, budget pacing, testing data, and market trends • Solid working knowledge of account architecture, bid strategies, audience targeting, and troubleshooting • Excellent written and verbal communication skills • Strong organizational skills and high bias for action • Comfort utilizing AI-assisted workflows responsibly • Fluent English is mandatory • Must be based in Latin America and available to work full-time during U.S. Eastern Time hours • Bonus: Exposure to programmatic media and programmatic campaigns • Bonus: Experience with Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, or DSP • Bonus: Familiarity with Triple Whale, Shopify, or other DTC ecommerce analytics platforms • Bonus: Exposure to CTV/OTT, audio/podcasts, or paid influencer amplification • Bonus: Previous experience in CPG, consumer health, dietary supplements, or regulated consumer categories

🏖️ Benefits

• Compensation in USD • Fully remote work within Latin America with flexible time schedules • Career growth with international clients and dynamic projects • Long-term independent contractor agreement • No additional benefits such as paid time off, health insurance, etc.