Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
Global SEO Manager – Multi-Country, eCommerce
🕒 April 1
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Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
📋 Description
• Own organic growth strategy across multi-country eCommerce stores and supporting sites • Define site and market roles to avoid cannibalization and maximize coverage • Implement and manage hreflang, canonical rules, internal linking, and localization strategies • Build scalable “winner” frameworks to replicate successful content and page structures across markets • Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content • Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control • Implement and validate structured data (Product, FAQ, HowTo, Review, Organization) • Create dev-ready tickets, coordinate fixes, QA implementations, and verify results • Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides) • Own editorial planning, content briefs, publishing workflows, and content refresh cycles • Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes • Create SEO launch playbooks for new products and collections • Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements • Reclaim unlinked mentions and build long-term publisher relationships • Define and track authority targets tied directly to rankings and revenue impact • Monitor backlink health and identify toxic or risky patterns • Execute cleanup strategies including link removals and disavow when justified • Maintain anchor text balance, velocity awareness, and documentation of all actions • Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions) • Strengthen entity signals through consistent brand and product information across trusted sources • Publish structured, reference-ready content for AI-driven search systems • Track AI visibility via citations, mentions, branded queries, and SERP feature presence • Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health) • Deliver monthly organic performance reviews with revenue and market-level insights • Identify changes, diagnose causes, and define clear next actions
🎯 Requirements
• Proven hands-on experience scaling **eCommerce SEO with measurable traffic and revenue growth** • Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership • Demonstrated experience with **multi-country SEO** (hreflang, canonicals, localization) • Strong technical SEO skills across audits, fixes, and deployment coordination • Real content strategy experience from research through publishing and optimization • Proven link-building and digital PR experience (no spam or shortcuts) • Backlink risk management experience, including toxic link cleanup and disavow strategies • Strong analytics capability using GSC, GA4, and keyword tracking tools • Tools & Skills • Google Search Console (expert level) • GA4 (SEO performance and attribution validation) • Ahrefs, Semrush, or equivalent • Screaming Frog or similar technical audit tools • Shopify SEO experience (themes, collections, structured data basics) • Nice to Have • International SEO experience across multiple English-speaking markets • Experience with EU or multi-region expansion • Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches • Advanced schema, entity optimization, and knowledge graph experience • Experience managing writers and editorial production systems
🏖️ Benefits
• Competitive compensation in USD. • Fully remote work.
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