Growth & Performance Lead

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• All paid media across Workana — Google Ads, Meta, LinkedIn, any paid channel that earns its place. You set strategy, build campaigns, manage spend. • Funnel optimization for our core acquisition flows — landing pages, forms, on-site CRO — across three lines: • ◦ Marketplace — acquiring clients profitably (payback < 6 months) • ◦ Education — paid acquisition for our Accelerator (measured on ROAS) • ◦ Inbound B2B — turning website form leads into qualified pipeline • The numbers. You’re accountable for the outcome, not the activity. • Marketplace clients acquired at payback < 6 months • ROAS on Education paid • Cost per SQL on Inbound B2B • Marketplace: scale spend with no ceiling, as long as payback stays under 6 months. Find profitable growth and we fund it. • Education: a monthly budget you allocate however you see fit — countries, products, channels. • Channels, creative, audiences, bidding, landing pages: your call, no approval per iteration.

🎯 Requirements

• You’ve personally owned paid budgets and moved acquisition metrics — with proof (payback, ROAS, CAC, CPSQL you actually improved). • As comfortable in an ad account and a spreadsheet as you are reasoning about a funnel end to end. • You think in unit economics, not vanity metrics. • You move fast, kill what isn’t working, and document why. • You already work AI-first. You use it to do the work of a team — creative variants, funnel analysis, copy, automated reporting, spinning up landing pages — at a speed that wasn’t possible two years ago.

🏖️ Benefits

• Full time - Individual contributor • Location: 100% remote work • Competitive compensation in USD • Flexibility and autonomy to create impact • Direct participation in strategic business decisions • Professional growth opportunities within an internationally expanding company. • Reports to CEO, directly