Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
Head of Marketing – Growth
Job not on LinkedIn
🕒 May 5
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Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
📋 Description
• We are looking for a hands-on **Growth Marketing Manager** to fully own and scale marketing performance and revenue across our network of multi-country eCommerce stores. This role is responsible for building a predictable, profit-focused growth engine that drives high-performing acquisition and retention campaigns across paid media and email. • You will operate as the in-house performance marketing authority, replacing external agencies and owning strategy, execution, optimization, and results end-to-end. Working closely with CRO/Shopify, creative, product, customer service, and leadership, you will drive scalable growth through disciplined testing, strong analytics, and operational excellence across platforms such as Google, YouTube, Meta, TikTok, and email.
🎯 Requirements
• - Hands-on operator who personally manages paid media and email execution • - Proven experience managing **$100k+/month in ad spend** (ideally $200k+) with documented performance results • - Strong understanding of direct-response marketing, human behavior, offers, hooks, and objections • - Advanced analytical skills with the ability to identify what changed, why it changed, and what actions to take • - End-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution) • - Ability to manage toward **break-even CPA, ROAS, and contribution margin**, not vanity metrics • - Strong communication cadence with weekly planning, reporting, and prioritization • Must-Have Platform Experience • - Google Ads (Search, Shopping, Performance Max), Merchant Center, and basic product feed management • - YouTube Ads (creative strategy and measurement) • - Meta Ads (testing, scaling, retargeting) • - TikTok Ads (UGC-first testing; creator and Spark Ads workflows are a plus) • - Klaviyo (campaigns, flows, segmentation) • Nice-to-Have • - Experience scaling **multi-store, international Shopify brands** • - Basic creative skills (Canva or Photoshop) for rapid testing • - Affiliate program management • - Experience testing Pinterest, Reddit, or TV/OTT with strong measurement discipline • - Experience handling platform policy issues and account-risk scenarios
🏖️ Benefits
• - Competitive compensation in USD. • - Fully remote work.
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