
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
🕒 November 13, 2025
🌐 Argentina, Brazil, +4 more countries – Remote
⏳ Contract/Temporary
🟡 Mid-level
🟠 Senior
✉️ Email Marketing Manager
👻 Ghost score 61%
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51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
• Lead email, SMS, and lifecycle marketing retention strategy across multiple ecommerce clients. • Build customer journeys using segmentation, personalization, and automation. • Partner with design, copy, and development teams to execute strategies. • Track performance, test hypotheses, and translate results into actionable insights and recommendations. • Serve as strategic lead for accounts, present opportunities, share learnings, and explain growth drivers to clients. • Identify uses of AI and automation to improve segmentation, A/B testing, creative development, and reporting efficiency. • Lead client strategy calls and align stakeholders around strategic initiatives. • Develop and refine tailored customer lifecycle and retention frameworks for each brand.
• 4+ years of professional experience in email, SMS, or retention marketing, ideally in an ecommerce or agency environment. • Deep understanding of customer lifecycle strategy, retention metrics, and A/B testing methodologies. • Hands-on experience with Klaviyo (strongly preferred) or similar platforms such as Attentive or Hubspot. • Working knowledge of HTML/CSS for email formatting and QA. • Excellent communication and presentation skills with comfort leading client calls and guiding decision-makers through strategic recommendations. • Strong analytical thinking — ability to interpret data and tell compelling stories behind results, not just report metrics. • Proven ability to manage multiple accounts simultaneously while maintaining quality and meeting deadlines. • A collaborative mindset with genuine curiosity about what drives customer loyalty and ecommerce growth. • Organized, resourceful, and proactive approach to problem-solving and strategy development. • Experience working with Shopify and understanding of the ecommerce ecosystem. • Proficiency with Google Analytics, data visualization, and reporting tools. • Background in paid media, conversion rate optimization, or customer experience strategy. • Experience presenting to C-suite executives and managing high-level client relationships. • Knowledge of advanced personalization techniques and marketing automation best practices. • Certification or advanced training in email marketing platforms or digital marketing strategy. • Experience building and documenting retention strategies and playbooks for scalability.
• Compensation in USD • Fully remote work within a globally distributed team • Opportunity to work with top Shopify brands that value creativity and partnership • Collaborative, cross-functional environment with no silos or red tape • Access to emerging tools and technologies for marketing innovation • Culture focused on learning, curiosity, and measurable results • Autonomy and trust to drive strategy and impact for multiple high-growth clients • Competitive compensation • Dedicated support • Flexibility of remote work • Professional advancement opportunities
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