Senior Director of Product Marketing, Finance Solutions

🕒 April 3

🇺🇸 United States – Remote

💵 $185k - $296k / year

⏰ Full Time

🟠 Senior

💸 Financial Planning and Analysis (FP&A)

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

☁️ SaaS

💸 Finance

📋 Compliance

SaaS • Finance • Compliance

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Help define how AI transforms financial and regulatory reporting for the modern CFO • Own GTM strategy for Workiva’s largest product portfolio with direct influence on revenue and market share • Partner closely with senior leaders across Product, Sales, and Marketing to shape company-wide strategy • Build and inspire a world-class global product marketing team • Own the end-to-end GTM strategy, from market insight to launch to revenue impact • Enable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win rates • Bring deep customer, buyer, and competitive insights into the business to inform strategy and product direction • Anticipate market shifts, driven by AI and regulatory change, and position Workiva to lead

🎯 Requirements

• 12+ years in product marketing, including 5+ years leading high-performing teams • Bachelor’s Degree in marketing or related field • Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messaging • Ability to translate complex, technical innovation, specifically AI, into compelling, differentiated value • Demonstrated success driving measurable business outcomes through GTM strategy and sales enablement • Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders • Deep understanding of enterprise buyers and the ability to turn insight into competitive advantage

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package