VP of Demand Generation - Americas

April 21

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Workiva

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SaaS • Enterprise • Finance

Workiva is a comprehensive platform designed for corporate reporting, ESG, audit, and risk management. It offers integrated reporting solutions that connect data, unify processes, and empower teams to focus on value-added work. Over 6000 international companies trust Workiva for its ability to streamline workflows and provide a single source of truth for financial and non-financial data. The platform incorporates cutting-edge technology, including AI and automation, to enhance security and compliance with current and future regulatory requirements. Workiva's solutions are tailored to various sectors, including banking, insurance, and investments, and the platform supports teams in accounting, finance, audit, risk, and sustainability.

1001 - 5000 employees

Founded 2008

☁️ SaaS

🏢 Enterprise

💸 Finance

💰 $689.3k Venture Round on 2014-10

📋 Description

• The Vice President of Demand Generation - Americas will provide visionary leadership and strategic direction for the Americas demand generation team • Driving initiatives that fuel customer acquisition, retention, and revenue growth • Leading a team of marketing professionals, responsible for developing and executing multi-channel demand generation strategies, pipeline acceleration programs, and marketing initiatives to optimize customer engagement and drive measurable business outcomes • The VP will play a pivotal role in aligning demand generation efforts with company-wide goals • Collaborating closely with sales and product marketing to deliver exceptional results • This leader will own the strategy, planning, execution, and optimization of advertising and demand generation campaigns while managing a multi-million-dollar budget • Serve as a key member of the marketing leadership team, contributing to executive-level decision-making and representing demand generation in cross-functional and C-suite discussions

🎯 Requirements

• Minimum Qualifications: 15+ years of management experience • 10+ years experience in supporting Sales, Product, and/or Marketing teams at a mid-to-large scale multi-geographical organizations • Undergraduate degree in Marketing, Business, or related field • Strong track record of scaling measurable business impact through strategic demand generation initiatives • Exceptional ability to communicate marketing performance insights and recommendations to C-suite executives and senior stakeholders • Expertise in multi-channel marketing strategies, including digital, social media, and traditional advertising • Demonstrated success in managing large budgets and optimizing resource allocation • Preferred Qualifications: VP-level experience, managing large, diverse teams and complex marketing programs • MBA or advanced degree preferred • Advanced knowledge of marketing automation platforms, CRM systems, and performance analytics tools • Visionary leadership with the ability to inspire and align teams toward common goals • Data-driven mindset with a focus on continuous improvement and measurable outcomes • Strong collaboration and influencing skills, with a proven ability to build relationships across functions and levels • Strategic thinker with exceptional problem-solving and decision-making abilities • Passionate about innovation and staying ahead of industry trends

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package