Senior Growth Marketing Lead

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🔥 42 minutes ago

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World Vision USA

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1950

🤲 Charity

🤝 Non-profit

Charity • Non-profit

World Vision USA is a Christian nonprofit humanitarian organization that partners with donors, churches, and communities to help children, families, and communities overcome poverty and crises. Through child sponsorship and targeted programs, World Vision provides disaster relief, clean water, food and health interventions, child protection, and community development worldwide. The organization emphasizes faith-based service, financial transparency and accountability (noting 86% of operating expenses went to programs in 2025), is a U. S. 501(c)(3), and is reviewed by third-party charity evaluators.

📋 Description

• Lead offer and program design (eligibility rules, pricing/ask arrays, positioning, sequencing, and channel orchestration) and drives a disciplined test-and-learn roadmap with incrementality measurement. • Partner with Planned Giving stakeholders to drive marketing strategy and vendor execution that grows Planned Giving pipeline through direct response programs, with agency management responsibilities. • Integrate Planned Giving into other segments and communications. • Develop and integrate donor journey map and donor insights (may deploy market/donor research). • Embed extensions into lifecycle journeys by partnering with Sponsor Experience, Retention, Acquisition/Onboarding, Planned Giving, and Product and channel teams to integrate prompts, content, and decisioning into key moments and channels. • Partner with Sr. Channel Campaign Manager to oversee Sponsorship extension execution and Planned Giving cross-sell programs, including annual planning, audience strategy, market/donor research, creative strategy, production calendars, and vendor/agency management. • Build and govern an experimentation roadmap for extensions (offer, creative, audience, timing, channel mix), partnering with Analytics to design tests, define control groups, and measure incrementality, ROI, and long-term retention impact. • Define and monitor extension performance metrics (incremental revenue vs. control, average gift/LTV lift, retention impact, response rate, average gift, ROI) and translate insights into prioritization and scaled improvements. • Partner with Legal/Compliance, Finance/FP&A, Support/Service, and Brand governance to steward donor trust, safeguarding-aligned communication, and operational readiness for all extension and planned giving programs. • Work collaboratively with team members when assigned to work as part of a team. • Maintain awareness of corporate goals, objectives, organizational announcements, and activities. Reference and follow organizational policies and procedures, seeking clarity as needed.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience. • 8 years of experience in growth marketing, lifecycle marketing, direct response fundraising, or related roles with accountability for revenue and retention outcomes. • Demonstrated experience owning direct mail programs (strategy, segmentation, testing, production timelines, and vendor/agency management). • Strong experimentation and measurement background, including incrementality testing, cohort/funnel analysis, and communicating performance insights to stakeholders. • Preferred: experience in nonprofit fundraising and/or planned giving marketing, with comfort partnering in compliant communication of gift options, and messaging for the senior donor market. • Work Authorization: Must be authorized to work in the U.S.A for any employer.