Data Scientist

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• Working closely with Product Development to identify high-impact business problems that can be solved through data science and machine learning methods • Designing, prototyping, and testing new products and data solutions • Developing scalable, efficient, and automated workflows capable of analyzing large volumes of data from various sources • Conducting incrementality tests and building Media Mix Models (MMMs) • Integrating scalable workflows into production environments by collaborating with software engineers • Maintaining data science and machine learning workflows by fixing bugs or improving model performance as needed • Articulating complex technical results and methodologies to internal stakeholders • Joining client meetings as needed to understand client data problems and propose innovative solutions • Proactively identifying issues, raising them to the team, and proposing and implementing effective solutions

🎯 Requirements

• Degree in Computer Science, Engineering, Statistics, Economics, or a related quantitative discipline preferred • M.S. + 2 years of experience, or B.S. + 4 years of relevant experience • Strong programming skills in R, Python, and SQL • Professional experience within the digital advertising or MarTech field • Demonstrated success delivering data-driven products, including involvement across the full product development lifecycle • Deep understanding of statistical modeling and machine learning techniques • Experience with A/B testing (preferably geo-holdouts) and Media Mix Models (MMMs) • Strong working knowledge of large datasets, preferably within the digital marketing domain • Experience with cloud OLAP database platforms such as BigQuery and Snowflake • Strong communication skills with both technical and non-technical audiences • Ability to go beyond familiar algorithms and proactively explore new methodologies to solve business challenges • Genuine interest in contributing to a data-driven future in digital marketing within a fast-growing organization

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!