Director, Audience & Connections Strategy

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November 16

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels • Conducting analysis and research to uncover category, cultural, and consumer insights • Creating meaningful consumer journeys that map the path to purchase and identify key moments of influence • Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions • Collaborating closely with media, data, account and creative teams to ensure strategies align with broader campaign objectives • Representing the agency's strategic point of view in client presentations and new business pitches • Contributing to thought leadership initiatives that position the agency as an industry leader

🎯 Requirements

• 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment • Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward • Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels • The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results • A background supporting new business pitches and collaborating closely with media strategy • Experience presenting strategic recommendations to senior leadership • Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels • Strong analytical skills with the ability to identify meaningful insights and patterns • Experience developing consumer journey frameworks and campaign platforms • Working knowledge with AI tools and being able to design creative prompts for ideation and framework development • A strategic mindset with a consumer-centric approach • Strong communication and presentation skills that inspire clients and teams • An understanding of media planning, research, and measurement methodologies

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!