Demand Marketing Manager

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Wrike

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

☁️ SaaS

⚡ Productivity

🏢 Enterprise

💰 $15M Series B on 2015-05

SaaS • Productivity • Enterprise

Wrike is a leading work management platform that streamlines workflows and enhances collaboration for businesses worldwide. Recognized as a Leader in the 2024 Gartner Magic Quadrant for Collaborative Work Management, Wrike offers solutions for diverse teams such as marketing, creative, product, client services, IT, operations, HR, legal, finance, and more. The platform provides a range of features including AI-powered automation, analytics, Gantt charts, Kanban boards, and customizable dashboards to maximize productivity and efficiency. Trusted by over 20,000 organizations globally, Wrike helps teams align strategy with execution, improve visibility, and manage resources efficiently. It supports integration with over 400 popular apps and ensures robust security, making it an ideal choice for enterprise-level implementation as well as for smaller teams looking to enhance their project and workflow management capabilities.

📋 Description

• As a Demand Generation Marketing Manager, you’ll be an integral part of our larger global demand generation team supporting the manufacturing vertical. • Your mission is to balance building out the full stack demand generation strategy while leveraging AI to streamline and automate parts of your workflows. • You’ll partner closely with product marketing, content, digital, and sales teams to create high-impact, multi-channel campaigns that resonate with enterprise buyers. • Lead campaign kickoff through completion—coordinating with PMM, content, creative, paid digital, web ops and operations teams. • Use data to analyze campaign performance and recommend improvements for future iterations. • Provide regular reporting to stakeholders and senior leadership using dashboards, presentations and Wrike updates.

🎯 Requirements

• 4–6 years of experience in B2B SaaS demand generation or integrated campaign roles. • Hands-on experience with work management solutions (preferably Wrike) for campaign planning, execution, and team collaboration. • Demonstrated ability to manage multi-channel campaigns across digital, content, events, and sales outreach. • AI-Driven Targeting and Data Enrichment with familiarity of marketing automation and CRM tools like Marketo, Salesforce, and Tableau, 6Sense, Sendoso, Qualified • AI-Assisted Personalization: Using tools to tailor messaging at scale for specific buyer personas (technical vs. executive). • AI-Powered Content Repurposing: Rapidly repurposing content across platforms (e.g., turning webinars into social snippets or blogs). • Ability to write effective, clear, and context-aware prompts for AI tools (like ChatGPT, Claude, Gemini etc) to produce high-quality text, images, and marketing copy. • Strong project management skills with excellent attention to detail and time management.

🏖️ Benefits

• 25 calendar days of paid vacation • Parental Leave: 26 Weeks Maternity / 4 Week Paternity • 2 Volunteer Days • Bike-to-Work Scheme • Health Insurance (Employees + Dependents) • Life Insurance • Income Protection • Pension Scheme