Senior Vice President – Content

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WTWH Media LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

📱 Media

🤝 B2B

☁️ SaaS

Media • B2B • SaaS

WTWH Media LLC is a digital first business-to-business media company focused on providing high value unique content and measurable ROI for marketers. The company manages over 80 web sites, 7 print publications, and produces video, webinars, podcasts, online and live events, and educational forums across various markets including electronics engineering, design engineering, fluid power, hospitality, life sciences, R&D, renewable energy, retail, and robotics. By leveraging artificial intelligence and natural language processing, WTWH Media enhances B2B marketing strategies through advanced targeting methods. The company's network includes specialized platforms such as Design World Network, Robotics Network, Electronics Engineering Network, and others, reaching millions of engaged users globally.

📋 Description

• Reporting directly to the CEO, this key executive will live at the intersection of editorial excellence and content strategy. • Oversee WTWH's multi-platform content ecosystem across all industry desks, aligning editorial direction with data-driven creator strategies to deepen professional audience engagement and drive brand-to-demand revenue streams. • Build a B2B Creator Framework: Hire, retain, and develop specialized multi-format editorial staff, transforming traditional B2B writers into authoritative industry creators who command dedicated, repeat professional audiences. • Manage, motivate, and mentor a diverse team, helping early-career journalists and creators level up their skills while guiding seasoned editors and subject-matter experts to adapt to multi-platform publishing. • Act as a hands-on leader to develop creators' on-camera and on-mic presence for high-impact social media, webinars, podcasts, and digital video programming to extend content creation beyond the written word. • Train content creators to utilize digital analytics tools and performance reporting to make data-driven content adjustments that optimize reach and community loyalty. • Support and guide internal creators to translate editorial priorities into high-impact programming for WTWH’s 30+ in-person events, developing cross-platform content packages that directly enhance premium sponsorships and ticket sales. • Align creator-led initiatives with the company’s digital lead generation, native advertising, and sponsored content programs to deliver measurable ROI for brand marketing partners. • Develop and create content processes that specifically focus on scale and the unique monetization opportunities that come with highly targeted B2B professional audiences. • Protect absolute editorial integrity and high journalism standards while seamlessly supporting overarching corporate business objectives and marketing partner goals. • Set the high-level editorial vision, framework, and voice that shapes how WTWH presents its ideas, technical insights, and industry research across all channels.

🎯 Requirements

• 10+ years of senior editorial and content strategy leadership experience, ideally within a multi-platform B2B media or digital marketing organization. • Proven experience building, managing, and inspiring diverse digital teams, specifically multi-format content creators, influencer-style B2B talent, or specialized industry journalists. • Demonstrated success developing content strategies that directly link professional audience growth, community loyalty, and data-driven insights to commercial revenue pipelines (events, webinars, podcasts, and digital subscriptions). • Exceptional workflow optimization and project management skills, showing an ability to pair strict operational rigor with creative and ambitious storytelling. • Proven ability to guide large creative teams through organizational change, digital transformation, and the onboarding of new distribution channels or content management platforms. • Strong strategic curiosity and hands-on comfort using modern digital tools, emerging media networks, and AI workflows to maximize content output at scale. • High emotional intelligence paired with premium communication skills, demonstrating the capacity to build trust, lead through influence, and motivate creators at every level of the organization. • Bachelor’s degree in journalism, communication, or a closely related field required; a master’s or advanced degree is considered a plus.

🏖️ Benefits

• Remote work environment, with occasional travel required for company events, team meetings, etc. • Generous vacation, sick, float and bereavement paid time off • Twelve paid office holidays annually • Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more) • Fully paid medical leave after one year of service • Lucrative 401(k) with matching contributions and immediate vesting • Mission-driven culture with an enthusiastic, professional team • Strong commitment to work-life balance