Senior GTM Engineer – AI Marketing Systems

🕒 April 14

🗣️🇩🇪 German Required

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Logo of Xentral ERP Software

Xentral ERP Software

51 - 200 employees

Founded 2008

🤝 B2B

👥 B2C

🛍️ eCommerce

💰 Series B on 2021-08

B2B • B2C • eCommerce

Xentral ERP Software is a comprehensive platform designed to streamline operations for retailers by integrating various functions such as order management, inventory control, accounting, and logistics into a single, intuitive system. It automates business processes, enabling both B2B and B2C models to scale efficiently while reducing manual workloads. Xentral is easy to use, requires no installation, and allows seamless integration with various e-commerce channels, making it ideal for online sellers looking for effective business management solutions.

📋 Description

• You build and operate AI-powered end-to-end workflows — from ad creative production through content orchestration to GTM automations — ensuring the entire team benefits. • You develop a central orchestration layer based on Claude Code and MCP that connects different skills and tools without requiring team members to understand the underlying architecture. • You integrate our core platforms — HubSpot, Asana, Meta Ads, Google Ads, Clay and others — directly into automated workflows and ensure clean, reliable data flows between systems. • You establish structured feedback loops so that performance data continuously feeds back into foundation files (brand voice, ICP, positioning) and the system improves with each iteration. • You take ownership of concrete deliverables from day one: within the first 90 days you will deploy a complete ad creative workflow and a content orchestrator that the team can use without instruction. • You create a structured roadmap for the team’s existing AI approaches — identifying what can scale, what doesn’t work, and what should be built next.

🎯 Requirements

• You have proven experience building AI workflows and automation infrastructure — and can demonstrate what has been deployed to production. • You are familiar with Claude Code and MCP architecture and understand how agent structures and platform APIs interact. • You have hands-on experience with performance marketing (Meta Ads and/or Google Ads) — not only as a user, but with a solid understanding of campaign structure, tracking and creative logic. • You are operationally proficient with HubSpot (workflows, properties, lists, email) and can use it as both a data source and a target in automations. • You understand GTM context: you know what an MQL is, how content workflows operate within marketing teams, and why data quality is critical for outbound. • You can produce or orchestrate ad creatives and visual assets using AI-assisted design tools (e.g., Midjourney, Firefly, Canva AI). • You can configure webhooks, call REST APIs, and set up MCP servers — comfortable working in the terminal. • You take ownership without weekly escalation, prioritize independently, and communicate blockers early and clearly. • You communicate with negotiation-level fluency in German and professional-level proficiency in English — both written and spoken.

🏖️ Benefits

• Flexible Work Environment: Enjoy remote work options across Europe or from our office hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours. • Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 days of annual leave, special leave days, and nursing care days. Our comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany. • Professional Growth & Development: Benefit from a dedicated budget for learning and personal development to support your career growth and continuous learning. • Inclusive & Engaging Culture: Participate in virtual and in-person company events and our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication. • Diverse & International Team: Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective. • Mental Health & Well-being: Access comprehensive, evidence-based mental health care with 24/7 counseling, therapy placement, on-site support, and legal and financial guidance to help you thrive at work and in life.

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