Public Relations Manager – APAC, Japan

🕒 May 15

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Xsolla

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

🎮 Gaming

🛍️ eCommerce

☁️ SaaS

Gaming • eCommerce • SaaS

Xsolla is a company specializing in game commerce solutions. It provides tools and services that empower video game developers to monetize, distribute, and fund their games, helping them to increase revenue at any stage of development. Xsolla offers a wide range of solutions such as customizable web shops, payment processing, fraud prevention, and social packages to enhance player engagement. With over 19 years of experience in the video game industry, Xsolla collaborates with developers and publishers globally to manage compliance, taxes, and operational complexities, allowing them to focus on connecting with their players. Their services are designed to work with popular game development platforms like Unity, Unreal, and Cocos Creator, supporting a wide array of local payment methods worldwide.

📋 Description

• Foster relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region. • Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics. • Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across Japanese- and English-language outlets, with additional coverage in regional games, fintech, and web3 events. • Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events. • Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, with sensitivity to regional cultural norms and platform preferences (e.g., LINE, X/Twitter Japan, Naver). • Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the APAC region, including key Japanese outlets such as Famitsu, 4Gamer, Dengeki, and Game Watch. • Manage media inquiries and interview requests. • Craft content for press releases, bylined articles, and presentation scripts. • Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's gaming and entertainment ecosystem. • Establish relationships with thought leaders, industry associations, and gaming ecosystem stakeholders to increase industry awareness across APAC. • Keep abreast of industry trends affecting clients and the APAC gaming market, and make appropriate recommendations regarding the communication strategy surrounding them • Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.

🎯 Requirements

• BA/MA degree in Marketing, Advertising, Communications, or a related discipline. • 6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful APAC market experience, including Japan. • Strong networks with both local and international business and industry media outlets across the APAC region, including Japan. Relationships with content creators/influencers are an added advantage. • Exceptional writing and editing skills – short form, long form, branded content, light ad copywriting. • PR event planning and execution experience within the APAC region, particularly Japan and South Korea. • Expertise in handling crisis communications. • Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus. • Proficiency in localizing press releases for the Japanese market and an understanding of cultural nuances across the region.

🏖️ Benefits

• At Xsolla, we know it isn't just about the paycheck. That's why our Benefits Program is designed to meet and enhance our team's physical, mental, and emotional well-being. • We are all about personal and professional growth! Every Xsolla employee has a customized career roadmap, curated by the employee alongside their manager, that helps align company goals with individualized plans. • To foster your growth at Xsolla, we offer in-house training, independent study, conference attendance, and higher education opportunities.