Search & Growth Manager

🕒 April 30

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XTM International

WebsiteLinkedInAll Job Openings

201 - 500 employees

💰 Private Equity Round on 2021-02

XTM International empowers enterprises to expand into global markets faster by streamlining and fully automating localization processes through its suite of solutions: XTM Cloud (translation management system), XTRF (business and vendor management solution), and Rigi (software localization solution). The combination of these tools provides a fully integrated and complete translation platform that helps companies reach their global customers more quickly and effectively while boosting their bottom line. Powered by cutting-edge AI technology and supporting over 220 languages and more than 40 out-of-the-box integrations, XTM’s translation platform delivers the future of localization to more than 25,000 unique active users worldwide.

📋 Description

• Paid Search — Setup, Management & Optimisation • - Campaign Setup: Set up paid search campaigns from scratch in Google Ads and Bing - keyword research, match types, ad groups, ad copy, bidding strategy, and extensions. • - Daily Management: Monitor campaigns daily; identify underperformers, adjust bids, pause wasteful spend, and act on opportunities without waiting to be asked. • - Ongoing Optimisation: Optimise continuously - Quality Scores, CTR, landing page relevance, negative keyword lists, and audience targeting. • - Recommendations: Bring structured recommendations to the team on budget allocation, new campaign ideas, and strategic shifts, backed by data. • - Full-Funnel Tracking: Use HubSpot Ads integration to track performance from click to closed-won deal. • ✦ AI-Assisted Copywriting: Use AI tools to generate and test ad copy variants at scale, accelerating iteration cycles. • ✦ Smart Bidding: Apply AI-powered bid management and audience segmentation tools where they improve performance. • SEO Strategy & Execution • - Keyword Strategy: Develop and execute a keyword strategy grounded in buyer intent rather than volume alone. • - Content Direction: Brief and guide the Content team on page structure, headers, and on-page optimisation. • - Technical Direction: Define technical SEO requirements and hand off to the HubSpot & Web Operations Specialist for implementation. • Performance Tracking: Track organic performance in Search Console and rank-tracking tools; report progress against targets. • ✦ AI-Powered Research: Use AI tools for rapid keyword clustering, gap analysis, and SERP research - compressing work that used to take days into hours. • ✦ Briefing at Scale: Produce AI-assisted content briefs that allow writers and designers to work faster without sacrificing quality. • Answer Engine Optimisation (AEO) • This is a differentiating focus of the role. The goal is to make xtm.ai the cited source inside AI-generated answers - not just ranked on page one. • ✦ AEO Strategy: Develop a strategy to earn citations in AI-generated answers across the major AI search and answer platforms. • ✦ Schema Direction: Define structured data and schema requirements; partner with the HubSpot specialist for implementation. • ✦ Citation Tracking: Monitor brand mentions and citations in AI search results; iterate content strategy based on findings. • ✦ LLM Indexing Trends: Stay ahead of how LLMs index and surface B2B SaaS content - translate emerging research into executable experiments. • ✦ Testing & Iteration: Actively prompt and interrogate AI models to test how xtm.ai content is surfaced and cited today. • Measurement & Attribution • - Attribution Model: Define how paid and organic search is attributed in HubSpot and Salesforce; partner with RevOps on data integrity. • - Dashboards: Build and own search performance dashboards; present ROI and channel contribution to leadership • ✦ AI Reporting: Use AI summarisation tools to synthesise performance data and accelerate reporting cycles.

🎯 Requirements

• 2–4 years of hands-on paid search experience - you have set up campaigns from scratch, not just inherited and managed them. • Google Ads certification preferred; demonstrable track record of optimising campaigns for lead quality and CAC. • Solid organic SEO skills — keyword research, on-page briefing, and performance tracking. • Genuine understanding of AEO and how AI models surface and cite content. • Active daily user of AI tools in search work - comfortable using them for research, copywriting, and performance analysis. • Proficiency with Google Search Console, a rank-tracking tool, and Google Ads. • Experience using HubSpot for campaign tracking and attribution. • Strong analytical skills - comfortable in data, able to communicate findings clearly to non-technical stakeholders. • **Core Competencies** • Commercial acumen - you optimise for pipeline and revenue, not clicks and rankings. • AI Fluency - you use AI tools daily and understand how they change both how you work and what you are optimising for. • Analytical rigour - you build stories from data and communicate them simply. • Cross-functional collaboration - you brief designers, writers, and engineers without losing momentum.

🏖️ Benefits

• Professional development, with access to international opportunities and career advancement programs • Continuous learning, powered by top-tier tools, training resources, and industry expertise