Demand Generation Marketing Manager

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🔥 15 hours ago

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YA Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

💼 Consulting

🏗️ Construction

🛡️ Insurance

💰 Private equity on 2021-09

Consulting • Construction • Insurance

YA Group is a global technical consulting firm that provides forensic, engineering, environmental, construction, and claims-related expert services to clients who need clarity in complex, high-stakes matters. Their offerings include accident reconstruction and biomechanics, forensic engineering and architecture, construction consulting and quantity surveying, environmental investigations, forensic accounting, litigation support and expert witness services, project and program management, owner’s representation, testing and laboratory services, and insurance claims consulting. The firm emphasizes technical excellence, interconnected multidisciplinary teams, rapid local response from a global expert network, and over 25 years of experience delivering services for construction, insurance, legal, government, and corporate clients.

📋 Description

• Develop and execute end-to-end inbound and outbound campaign strategy • Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media • Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey • Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline • Define success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools • Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives • Monitor industry trends, competitor activity, and market dynamics to inform strategy • Maintain data quality and consistency across marketing systems and workflows • Perform additional duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a similar field, with a master’s degree considered a plus • 5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment • Strong experience with marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce) • Advanced proficiency in data analytics tools to evaluate campaign ROI • Understanding of paid acquisition channels and SEO best practices • Proven success managing multi-channel demand generation campaigns • Strong communication, project management and organizational skills including copywriting skills • Preferred experience launching and scaling Account-Based Marketing programs

🏖️ Benefits

• Employee-focused culture • Strong commitment to work-life balance • Remote work • Flexible vacation & Paid holidays • Paid family care/sick leave • Parental leave • Medical, Dental, Vision + more • 401k w/match • Career growth • Competitive salaries