Search Engine Marketing Manager – SEM

November 21

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Yelp

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Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.

1001 - 5000 employees

Founded 2004

📋 Description

• Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages and more. • Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit. • Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL. • Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets. • Conduct tests on SEM best practices including: Portfolio Expansions Traffic Curation Ad Copy Testing • Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant. • Think big picture, you will prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business. • Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices. • Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.

🎯 Requirements

• 4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required. • Deep understanding of automated search bidding strategies including tCPA & tROAS required. • Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses. • Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). • Ability to use SQL is a big plus. • Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.). • Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan