Youro GmbH
eCommerce • Marketplace
Youro GmbH is an online marketplace and e‑commerce retailer that curates and sells products made in Europe. The platform features fair and sustainably produced fashion, home goods, beauty and personal care, tech accessories, and pet products from vetted European brands, emphasizing transparent origins, short supply chains and ethical manufacturing. Youro offers free shipping within Germany and promotes local craftsmanship and high-quality, long-lasting products as an alternative to fast fashion and low-cost imports.
Senior Brand & Growth Strategist
1 hour ago
🗣️🇩🇪 German Required
Youro GmbH
eCommerce • Marketplace
Youro GmbH is an online marketplace and e‑commerce retailer that curates and sells products made in Europe. The platform features fair and sustainably produced fashion, home goods, beauty and personal care, tech accessories, and pet products from vetted European brands, emphasizing transparent origins, short supply chains and ethical manufacturing. Youro offers free shipping within Germany and promotes local craftsmanship and high-quality, long-lasting products as an alternative to fast fashion and low-cost imports.
📋 Description
• You will transform Youro into a strong love-brand: strategically, creatively, and growth-oriented. • You will further develop our brand identity, lead our small social team, build communities, and establish formats that are scalable and recognizable. • You will be responsible for strategy + project management, while a team supports you with content production (editing, execution, posting). • Ownership of content calendar, deadlines, and publications • Close collaboration with the founders on brand management & thought leadership
🎯 Requirements
• 4+ years of experience in brand building, content strategy, or social leadership • Proven track record in building or evolving a brand • Ability to integrate strategy + growth + storytelling • Leadership skills (team management, quality control) • Strong sense for aesthetics, storytelling, and community moments • High motivation for a purpose-driven mission • Ideal: experience in consumer/D2C environments or with platforms
🏖️ Benefits
• Full-time role, part-time flexible option available • Remote-first: work from anywhere + flexible working hours • Competitive compensation + opportunity for employee equity (VSOP) • Close collaboration with the founders • Creative freedom & real ownership in building the brand • A product with purpose: we strengthen Europe’s producer landscape
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