Art Director – Senior Graphic Designer

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🔥 5 minutes ago

🗣️🇩🇪 German Required

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Logo of YOYABA

YOYABA

11 - 50 employees

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

📋 Description

• Full creative responsibility for the graphic design of all social media campaign assets. • Conceptualizing, designing and producing multiple ad variants: single-image, carousel and more. • Continuous optimization through A/B testing and implementation of resulting adjustments. • Building and managing a structured freelancer pool across illustration, motion, UI and photography. • Briefing, coordinating and providing structured feedback to external creatives. • Quality-assurance of all design materials before internal approval and client delivery. • Developing and maintaining design guidelines, style guides and brand systems. • Proactive trend research across brands and competitors to keep designs sharp and up to date. • Presenting concepts to clients and constructively addressing feedback.

🎯 Requirements

• 5+ years of hands-on experience in art direction, ideally at an agency or within a fast-growing creative team. • Experience with AI design tools is required; initial exposure to AI-driven video tools is a plus. • Proven experience designing for social media campaigns — and an understanding of what makes them effective. • Experience managing freelancer networks and coordinating external creative talent. • A keen eye for quality, consistency and the details that separate good from great. • Proficiency in Figma, Adobe Illustrator, Photoshop, InDesign and/or After Effects. • Familiarity with interaction design, rapid prototyping and QA workflows. • Self-directed working style; you set and manage your own deadlines in a fast-paced environment. • Clear, constructive communication in English (German is a plus).

🏖️ Benefits

• A unique coaching program with sessions for continuous personal and professional development. • At Humanoo you can not only join fitness challenges with colleagues, but also have 1:1 sessions with psychologists to elevate your mental and physical well-being. • We subsidize your fitness routine to support your workouts. • Workations are possible and embraced by our YOYABees. • To ensure you’re supported after your time with us, we subsidize your company pension with up to 60% of your contribution.

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