Senior Content Strategist, German-speaking

Job not on LinkedIn

November 21

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YOYABA

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B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

11 - 50 employees

🤝 B2B

☁️ SaaS

📋 Description

• You create content roadmaps aligned with business goals, purchase drivers, and pipeline stages • You translate product messaging into clear, persona-focused content actions • You identify SQL opportunities and strengthen growth levers within the account • You define formats and channels based on strategic impact, not vanity metrics • You use keyword, prompt, and search data as validation layers, not as strategy drivers • You write when writing matters—when a piece is strategically decisive, when clarity is essential, or when we want to set a benchmark • You bring structure and clarity to complex SaaS topics, making them relevant, sharp, and easy to understand • You analyze performance across persona fit, the effectiveness of buying journeys, SQL and pipeline contributions, intent signals, SERP and social patterns, and qualitative resonance • You turn these insights into clear, actionable recommendations and proactively report to the Account Strategist and the client's stakeholders • You work with internal and external writers and with client teams to ensure consistent strategic and editorial quality • You provide focused, constructive feedback and raise the quality of everyone around you

🎯 Requirements

• A love of language and clarity, with excellent writing skills in English and German • Solid experience in content marketing, ideally in B2B SaaS or an agency environment • Good knowledge of SaaS models, ICPs, buying journeys, and revenue mechanics • Confident use of AI tools for research, analysis, ideation, and workflow optimization • A pipeline- and revenue-oriented mindset: SQLs, demand, conversion, and measurable business impact • Ambition and a growth mindset: you iterate, improve, and push yourself and the team forward

🏖️ Benefits

• Access to Humanoo: fitness challenges and 1:1 mental health sessions • Subsidy for gym or Urban Sports membership • Workations available — popular with our YOYABEEs • Up to 60% employer contribution to your company pension plan