Yellow Social Interactive
51 - 200 employees
đŽ Gaming
đĽ B2C
Gaming ⢠B2C
Yellow Social Interactive (YSI) is a global operator in the social gaming industry, established in 2019. The company focuses on providing free-to-play online social games through its platforms Pulsz and Pulsz Bingo. With a mission to revolutionize the social gaming landscape, YSI is known for its innovative, fast-paced, and collaborative work culture. The company boasts a diverse international workforce and emphasizes employee growth, work-life balance, and a strong adherence to company values. YSI is headquartered at the World Trade Center in Gibraltar.
Organic Marketing Manager
đĽ 0 minutes ago
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Yellow Social Interactive
51 - 200 employees
đŽ Gaming
đĽ B2C
Gaming ⢠B2C
Yellow Social Interactive (YSI) is a global operator in the social gaming industry, established in 2019. The company focuses on providing free-to-play online social games through its platforms Pulsz and Pulsz Bingo. With a mission to revolutionize the social gaming landscape, YSI is known for its innovative, fast-paced, and collaborative work culture. The company boasts a diverse international workforce and emphasizes employee growth, work-life balance, and a strong adherence to company values. YSI is headquartered at the World Trade Center in Gibraltar.
đ Description
⢠Develop and execute an organic growth strategy across web and app properties and content environments. ⢠Support on-page optimisation including metadata, internal linking and content structure. ⢠Coordinate website optimisation initiatives and technical SEO recommendations. ⢠Drive progressive change with AIO-focused ideas and delivery, continually adapting to the changing search landscape. ⢠Manage the US multi-state strategy using localisation tactics to improve exposure and conversion rates. ⢠Support website and app content updates across CMS platforms. ⢠Coordinate with internal teams and external partners on content delivery, quality assurance and optimisation. ⢠Maintain strong content governance and documentation standards. ⢠Monitor SEO, ASO and AIO performance metrics and provide actionable reporting insights. ⢠Analyse competitor activity, ranking changes and optimisation opportunities. ⢠Work closely with analytics teams to support performance tracking and attribution alignment. ⢠Support reporting validation and operational QA across SEO and content activities.
đŻ Requirements
⢠3+ years experience in SEO, ASO and content optimisation ⢠Familiarity with traditional keyword research tools as well as new-age AI content optimization tools, LLM behavior tracking and prompt engineering principles ⢠Strong understanding of SEO best practices, content optimisation principles and organic growth strategies ⢠Experience with modern CMS platforms (e.g., WordPress, headless CMS) and app store consoles ⢠Strong analytical, problem-solving and organisational skills ⢠Comfortable managing multiple projects and priorities within fast-paced environments ⢠Strong communication and collaboration skills ⢠Experience within the gaming industry is highly preferred
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