Demand Generation Manager

🔥 11 minutes ago

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Zapier

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

⚡ Productivity

🤝 B2B

💰 Secondary Market on 2021-04

SaaS • Productivity • B2B

Zapier is a leading automation platform that enables users to connect and automate workflows across more than 7,000 applications. Known for its no-code approach, Zapier empowers individuals and teams to streamline tasks by creating automated processes called "Zaps," which link triggers and actions between different apps. The platform is trusted by millions of users globally, including 87% of Forbes Cloud 100 companies, offering solutions that enhance productivity and efficiency in various business functions.

📋 Description

• Define and execute signal-led outbound strategy for enterprise accounts • Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won • Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas • Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration • Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance • Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team • Design and ship AI-driven workflows that orchestrate tools like agents, LLMs, and enrichment platforms into repeatable systems that elevate outbound quality across campaigns

🎯 Requirements

• 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets • Background in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas • Experience running integrated, complex campaigns across digital, events, and partner channels, and know how to measure impact • Ability to read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and know how to translate them into timely, relevant outreach • Experience running structured experiments -- three or more per week -- and treat misses as data, not failures • Ability to build campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign • Hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage) ABM platforms (Demandbase, 6sense) and enrichment tools (Clay, ZoomInfo, Apollo)

🏖️ Benefits

• Offers Equity • Offers Bonus