Senior Director, Industry Strategy – Advertising

🔥 55 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $190k - $200k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

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Zappi

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

SaaS • B2B • Artificial Intelligence

Zappi is a B2B SaaS consumer insights platform that combines AI and large-scale consumer data to help brands develop products, optimize advertising, and track brand performance. The platform provides continuous, real-time feedback loops, iterative product and ad testing, and standardized, high-quality survey data to guide launch decisions and improve marketing effectiveness for enterprise consumer brands.

📋 Description

• Serve as an industry expert • Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies. • Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends. • Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines. • Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems. • Function as a trusted internal advisor across the organization. • Help drive cross-functional GTM readiness • Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. • Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. • Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed. • Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning. • Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. • Build external credibility • Develop a visible external voice in the advertising effectiveness and creative development space. • Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning. • Speak at conferences, webinars, customer events, and industry forums. • Engage with analysts, strategic customers, and industry communities. • Co-create customer education materials and programs with Customer Marketing. • Influence product and strategy • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations. • Partner closely with Product, Research Science, and Commercialization teams. • Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives. • Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.

🎯 Requirements

• 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research. • Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation. • Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams. • Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance. • Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs. • Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions. • Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.

🏖️ Benefits

• Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) • Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. • Private medical healthcare cover • Group risk, life & disability contributions • Flexible working arrangements, including remote (unless otherwise specified) • Thoughtfully designed offices to support both individual work and collaboration without interrupting others • Wellbeing benefits such as free yoga and access to trained therapists / counsellors • Enhanced parental leave policies • Free lunch in the office Tuesday-Thursday • Tax efficient pension contributions via salary sacrifice scheme • Salary sacrifice cycle to work scheme • Salary sacrifice nursery scheme • Tailored personal development through training allowances, coaching, mentorship and career frameworks