Head of Marketing

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Zenara Health

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

SaaS • Artificial Intelligence • B2B

Zenara Health is a SaaS platform for mental health clinics and providers that uses AI-driven assessments, workflow automation, and monitoring to streamline intake, documentation, care coordination, and billing. It generates clinician-informed, measurement-based care plans, integrates with EHRs (starting with Charm), captures timers and claims-ready artifacts to surface reimbursable work, and supports human-in-the-loop validation and continuous outcome tracking. The product emphasizes security and compliance (HIPAA/BAA, encryption, audit logs) and is targeted at clinicians, psychiatrists, and group practices looking to improve outcomes, reduce clinician burden, and increase revenue.

📋 Description

• Own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. • Manage a Digital Marketing Manager from day one and build the team from there. • Set the strategy and execute the work, especially in the early stage. • Develop and execute online and offline campaigns (content, email, events, partnerships, conferences). • Lead top-of-funnel lead generation in collaboration with sales and leadership. • Build and manage campaign calendars aligned with product launches, ICP segments, and sales priorities. • Monitor and report ROI by channel and campaign (cost, conversion, pipeline impact). • Continuously experiment, iterate, and improve messaging and channels based on performance data. • Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. • Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. • Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales-enablement tools, and prospect documents. • Create pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. • Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. • Secure coverage in psychiatric and health-tech publications, and manage the founder's thought-leadership profile. • Own post-acquisition engagement with our pioneer and Flow customers, the onboarding journey beyond the first call, and community health. • Own the Zenara brand voice, visual-identity standards, and consistency across all channels and materials.

🎯 Requirements

• 8+ years in B2B SaaS marketing, with a track record of positioning and launching products to enterprise/clinical buyers, operating at a senior, full-function level. • Experience owning or significantly driving demand generation / campaign-led growth — you've designed and executed programs that generate pipeline, not just collateral. • Experience managing at least one direct report — this is a people-management role from day one. • Demonstrated ability to operate both strategically and executionally — you set direction and do the work. • Full-funnel marketing experience across content, email, paid, events, and PR. • Experience running or contributing to PR and media relations — building brand narrative beyond owned channels. • Experience with conference and event marketing — booth strategy, lead capture, field marketing (healthcare preferred). • Experience marketing to US healthcare buyers (providers, practices, health systems) — solid grasp of the buyer journey and clinical decision-making. • Fluency with marketing performance metrics (CAC, conversion, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data. • Excellent writing — compelling, concise, clinically relevant copy. (Please include a writing sample with your application.) • AI-fluent — you actively use AI tools to multiply your output and quality. • Undergraduate /Post graduate degree from a top-tier institution (IIT / IIM / BITS / NIT / equivalent top-20 Indian institute, or comparable global institution). • Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals. • Strong written and asynchronous communication — clear briefs, positioning docs, and campaign plans.

🏖️ Benefits

• Remote work anywhere in India. • Equipment allowance. • Locally recognized holidays (India). • Flexible paid-time-off policy. • Direct access to founder and commercial leadership. • The opportunity to build — and lead — a marketing function from the ground up.