Senior Campaign Marketing Manager

November 18

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Zendesk

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SaaS • B2B • Customer Support

Zendesk is a company that provides a comprehensive suite of customer service and sales solutions. Their offerings include messaging, live chat, AI-driven automation, data privacy and protection, and an agent workspace, all designed to enhance customer experience and support operations. Their platform is designed to be flexible and scalable, catering to businesses of all sizes, including small enterprises, startups, and large corporations. Zendesk emphasizes the importance of integrated workflows and personalized customer interactions, leveraging customer data and AI to improve service efficiency. Additionally, they provide professional services, resources for training, and a strong emphasis on diversity, inclusion, and sustainability.

5001 - 10000 employees

Founded 2007

☁️ SaaS

🤝 B2B

💰 Grant on 2019-09

📋 Description

• Build omni-channel full funnel campaigns to effectively create awareness and demand from customers and prospects. This includes the creation and execution of marketing content, programs, and offers. • Develop positive relationships with the broader marketing organisation, including product marketing, localisation, global demand generation, sales, XDR, Field marketing etc to create and develop end-to-end integrated marketing plans. • Work with sales and field marketing leaders to understand business priorities and provide results and insights on marketing campaign performance. • Work cross-functionally with shared services teams to drive forward projects and launch campaigns on-time. • Own end-to-end management of campaign execution across channels (e.g. digital advertising, web, email, field & virtual events, etc.) including: creative and copy development, campaign setup, A/B testing, conversion flows, and campaign optimisation to maximise conversion rates. • Identify, test, and optimise new programs and channels, while continuously measuring return on investment and scaling our efforts to build new business. • Actively monitor campaign analytics, regularly partner with our analytics team to build reporting on campaign and solution performance, and effectively communicate results to the team with recommended actions for optimisation. • Partner with sub-regional marketing teams (ANZ, Asia, Japan) to execute the global campaigns and where necessary define and build a repeatable marketing strategy and execution model which is packaged up into Marketing Kits that our regional and channel marketing teams can use. • Amplify, localise, and optimise global anchor campaigns, driving local relevance and performance across the APAC region.

🎯 Requirements

• 6-8 years of marketing experience in campaign, demand generation, integrated marketing experience (Customer experience, B2B SaaS preferred). • Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies (Experience with Marketo, Salesforce, 6Sense preferred.) • Strong and proven writing and messaging skills. • Proven ability to manage complicated, multi-channel marketing campaigns. • Intellectual curiosity in staying current across the evolving marketing landscape to drive innovation and maintain relevance. • Creative and innovative with a knack for improving programs and problem solving. • Excellent strategic thinking and project management skills, with the ability to prioritise and manage multiple initiatives simultaneously (Experience with project management tools like Asana preferred). • Ability to use data insights to optimise campaign performance (experience with Tableau preferred). • Strong communication skills across all levels, from marketing and sales professionals to executives. • Positive attitude, collaborative, energetic, and optimistic. • Experience collaborating across multiple internal teams and departments and building effective relationships to influence change. • A bias for fast but thoughtful action, results, and delivery with a high-quality bar. • Preferred but not essential: experience with tools such as Canva, Figma, Adobe Creative Cloud).

🏖️ Benefits

• Flexible working hours • Professional development opportunities