Head of Content

🕒 June 19

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ZenRows

1 - 10 employees

Founded 2021

🔌 API

🛍️ eCommerce

💰 Pre Seed Round on 2022-06

API • eCommerce • Data for AI

ZenRows is a web scraping tool designed to facilitate data extraction from websites while overcoming various anti-bot measures. It provides a universal scraper API, residential proxies, and a scraping browser that allows users to access structured data from protected sites without getting blocked. Ideal for developers and businesses, ZenRows supports applications such as e-commerce price monitoring, lead generation, sentiment analysis, and market research, ensuring reliable and efficient data collection.

📋 Description

• Own ZenRows' Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy • Develop structured, citation-friendly content formats: comparison pages, definitional guides, integration explainers, and technical FAQs that earn LLM citations • Own competitive intelligence: track how competitors are being cited, recommended, and positioned in AI search • Own ZenRows' organic search strategy end-to-end: keyword research, topic prioritization, content gap analysis, and competitive benchmarking • Lead content operations: manage the editorial calendar, maintain publishing velocity, and ensure quality standards across in-house writers, freelancers, and external agencies • Manage and develop a team of technical writers and editors, setting clear briefs, review processes, and feedback loops that raise the floor on content quality without creating bottlenecks • Develop and maintain off-page SEO strategy: link acquisition, guest publishing, and building third-party authority signals that reinforce ZenRows' position • Work closely with Engineering on technical SEO: site architecture, crawlability, Core Web Vitals, structured data markup, and indexing health • Maintain a content performance framework: define and track the metrics that matter and use them to make prioritization decisions • Turn ZenRows' documentation into a top-of-funnel acquisition channel • Build actionable, developer-focused resources: integration tutorials, use-case walkthroughs, SDK examples, and migration guides • Create content specifically for the AI/LLM data pipeline audience

🎯 Requirements

• 5+ years in content, growth, or developer marketing, ideally at a B2B SaaS, API, or developer infrastructure company • Deep understanding of AEO and GEO: you know how LLMs source and surface answers, and you've thought about what it means for content strategy • Technical fluency in developer tools, APIs, or adjacent infrastructure. You don't need to be an engineer, but you need to be able to write or edit a Python snippet, understand what a headless browser does, and explain a web scraping use case to a non-technical audience • Proven experience building content for both self-serve/PLG and integration-led or enterprise motions • Strong editorial judgment, you can tell the difference between content that educates and content that fills a calendar • Experience building and maintaining integration or ecosystem content: tutorials, partner guides, marketplace presence • Comfortable operating in a fast-moving, autonomous environment without heavy process • Fluent in English (we are an English-first organization).

🏖️ Benefits

• 100% remote work: true location freedom • The salary you are worth: we focus on value, not previous compensation • The equipment you want: choose the tools you need • Generous Learning & Development budget: courses, materials, growth support • BitWarden Account for secure password management • Annual Kick-Off: yearly team event in a new location • Barcelona Meetups throughout the year • Deel Benefits: discounts on services, subscriptions, travel, and more • Access to world-class colleagues reinventing an industry

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