Email Marketing Manager

🕒 April 22

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Logo of Zensurance

Zensurance

51 - 200 employees

💸 Finance

🤝 B2B

💰 Series B on 2020-08

Finance • Insurance • B2B

Zensurance is a leading small business insurance brokerage in Canada. The company offers a wide range of low-cost commercial insurance options tailored for various professions and industries, which includes everything from builder's risk and commercial auto insurance to E-commerce and non-profit insurance. Zensurance is dedicated to serving over 300,000 Canadian small business owners by providing instant quotes and significant savings on insurance policies. By leveraging technology, Zensurance can offer competitive rates and comprehensive coverages by working with over 50 insurance providers. Additionally, they provide expert advice, dedicated claims service, and ease of switching insurance providers. Zensurance prides itself on its customer service and has received multiple industry awards for its innovative approach to insurance. The company focuses on empowering small businesses with peace of mind through secure and strategic insurance solutions.

📋 Description

• Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences. • Ensure precise targeting by managing schedules, automation, and effective audience segmentation. • Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting. • Write high-converting copy and collaborate on visually effective email templates and layouts. • Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement. • Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics. • Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization. • Identify and implement practical AI applications to improve marketing effectiveness and personalization.

🎯 Requirements

• 5+ years in email focussed marketing roles. • Strong, recent hands-on experience with both HubSpot and Salesforce. • Ability to manage the full campaign lifecycle from initial planning through launch. • Deep understanding of automation, customer journey orchestration, and list health. • Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce). • Demonstrated ability to translate campaign data into improved conversion rates. • Strong copywriting expertise with an eye for design and template structure. • A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.

🏖️ Benefits

• Remote-first setup for added flexibility • Home office allowance to create a comfortable workspace • Top-tier tech: "Office in a box" with all necessary tech equipment • Half days before public holidays: Enjoy half days before long weekends • Flexible health and dental plans for families, including mental health support • Health & personal spending accounts to invest in wellness your way • Parental leave top-up, because family comes first • Education assistance reimbursement for courses, conferences, books, and memberships • Opportunities to learn from industry experts and grow your career • Weekly Friday huddles to share updates and connect across teams • Virtual & in-person team-building events to strengthen our culture

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