Marketing Lead

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🕒 March 1

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ZeroTek

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🔐 Security

🏢 Enterprise

💰 Non Equity Assistance on 2020-09

SaaS • Security • Enterprise

ZeroTek is a Managed Service Provider (MSP) platform that specializes in integrating with Okta to offer Identity and Access Management (IAM) solutions. By delivering Okta as a service, ZeroTek enables MSPs to resell, deploy, and manage Okta's security solutions for small to medium-sized businesses (SMBs). The platform simplifies the management of IAM by providing a multi-tenant approach where MSPs can oversee all their customers through a single interface. ZeroTek focuses on improving security services by making it easier for MSPs to secure their clients' systems with multi-factor authentication (MFA) and single sign-on (SSO) capabilities. ZeroTek's services include professional guidance, training, support, and customization to ensure effective and streamlined deployment for MSPs.

📋 Description

• Plan, build, and execute demand generation campaigns across Google and LinkedIn Ads, email (HubSpot), and other channels to drive qualified pipeline • Own and optimize the marketing operations stack: HubSpot workflows, lead scoring, email sequences, landing pages, forms, and reporting • Create and manage content across formats: blog posts, case studies, one-pagers, ad copy, social posts, and sales enablement materials, all tailored to how MSPs think and buy • Support event marketing efforts including MSP industry conferences (e.g., IT Nation Connect, DattoCon), webinars, and partner events, from pre-event promotion to post-event follow-up • Track, analyze, and report on campaign performance and marketing KPIs; use data to inform what's working and what to cut • Manage the social media calendar, with a focus on LinkedIn, including organic content, paid campaigns, and employee engagement coordination • Collaborate with Sales and Customer Success to ensure marketing supports the full partner lifecycle, from awareness through expansion • Contribute to SEO strategy and execution, including keyword research, content optimization, and tracking organic performance • Support co-marketing initiatives with channel partners (e.g., Okta, ConnectWise) and MSP communities

🎯 Requirements

• 3–6 years of experience in B2B marketing, with hands-on execution across demand gen, content, and campaigns • Direct experience marketing to or within the MSP/MSSP channel is required: you understand how MSPs evaluate, buy, and adopt technology • Proficiency with HubSpot (Marketing Hub), including email automation, workflows, landing pages, reporting, and CRM integration • Experience running Google and LinkedIn Ads and managing paid social budgets with a focus on pipeline, not vanity metrics • Proven ability to write clear, compelling marketing copy that speaks to a technical-but-business-minded audience

🏖️ Benefits

• Comprehensive benefits package designed to support you and your family's health, well-being, and peace of mind • Employee stock options (equity) • Modern tech stack to empower high-impact work • Flexible remote work environment • Opportunity to be the marketing engine at a fast-growing, mission-driven company with real strategic influence, not just task execution